Automated follow-ups after first event attendance

Purpose

1.1. Automate follow-ups after a patron attends their first event, ensuring they feel welcomed, receive relevant offers, and are motivated to return.
1.2. Automates outreach to improve retention, repeat attendance, brand loyalty, and event engagement for LGBTQ+ bar marketing.
1.3. Enables automated post-event appreciation, feedback collection, loyalty program invitations, and announcements for future events.
1.4. Delivers personalized, automatable message flows (email/SMS/social) increasing efficiency and reducing manual workload.

Trigger Conditions

2.1. First check-in recorded for an individual in the event booking or POS system.
2.2. Event attendance detected via ticket scan, QR check-in, reservation confirmation, or loyalty program enrollment.
2.3. Automatedly triggered within 24 hours post-event based on attendance data sync.

Platform Variants (20+ examples with automatable feature & configuration):

3.1. Twilio SMS
• Feature/Setting: Automate SMS send via "Programmable Messaging" API. Configure trigger on event check-in, auto-personalize with attendee name.
3.2. SendGrid
• Feature/Setting: Automate transactional email via "Mail Send" API using dynamic templates for post-event thanks/offers.
3.3. Mailchimp
• Feature/Setting: Automate audience segment update and email drip via "Automations" for new attendees.
3.4. ActiveCampaign
• Feature/Setting: Automate contact tagging and follow-up sequence using "Automations" and custom triggers.
3.5. HubSpot
• Feature/Setting: Automate workflow in "Marketing Automation" for sending follow-up with RSVP feedback forms.
3.6. Salesforce Marketing Cloud
• Feature/Setting: Automate journey builder flow starting with event attendance trigger, using "Contact Event" entry.
3.7. Constant Contact
• Feature/Setting: Automate post-event email flows using "Email Automation" setting with signup trigger API.
3.8. Klaviyo
• Feature/Setting: Automate post-check-in email flow using "Flows" with custom webhook trigger.
3.9. Slack
• Feature/Setting: Automate new attendee notification to staff via "Incoming Webhooks" after event attendance record.
3.10. Facebook Messenger
• Feature/Setting: Automate Messenger message via "Send API" for follow-up offers after event marked attended.
3.11. WhatsApp Business API
• Feature/Setting: Automate templated post-event messaging through "Messages" endpoint, trigger via CRM webhook.
3.12. Intercom
• Feature/Setting: Automate in-app message using "Outbound Messages" with event attended segment tagging.
3.13. Zoho CRM
• Feature/Setting: Automate task creation and follow-up email using "Workflow Rules" post event participation.
3.14. Google Sheets
• Feature/Setting: Automate attendee data append and Google Apps Script-based follow-up email/SMS.
3.15. Airtable
• Feature/Setting: Automate record update and trigger to send email/SMS via Airtable Automation.
3.16. Zapier
• Feature/Setting: Automate multi-step flows: event attendance logs in CRM triggers email/SMS via various connected apps.
3.17. Pipedrive
• Feature/Setting: Automate activity or message send via "Workflow Automation" triggered by new contact in event pipeline.
3.18. Eventbrite
• Feature/Setting: Automate event attendance tracking and attendee data sync using "Webhooks" and send follow-up emails via integration.
3.19. Google Calendar
• Feature/Setting: Automate detection of event attendance and send automated emails/SMS via API when RSVP marked yes.
3.20. Microsoft Power Automate
• Feature/Setting: Automate post-event email/SMS by leveraging "Event Attendance" connectors and message send actions.
3.21. Drip
• Feature/Setting: Automate onboarding/return visit campaign by tagging contact after "first event" trigger API.
3.22. Customer.io
• Feature/Setting: Automate follow-up messaging via "Triggered Campaigns" based on event attendance property change.
3.23. Freshdesk
• Feature/Setting: Automate customer satisfaction survey send using "Automations" after event support interaction.
3.24. Shopify
• Feature/Setting: Automate follow-up emails for event merch purchases associating first attendance via "Shopify Flow".

Benefits

4.1. Automates timely, relevant outreach boosting the likelihood of attendee return.
4.2. Saves staff time by automating repetitive follow-ups using scalable workflows.
4.3. Enables personalized, automatable messaging for different segments.
4.4. Improves attendee engagement and retention rate for LGBTQ+ bar events.
4.5. Seamlessly automates loyalty program invitations and review requests.
4.6. Provides consistent automator-driven data collection for marketing analysis.