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Coupon code distribution and expiration reminders

Purpose

1.1. Automate coupon code distribution for special offers, seasonal campaigns, and customer retention for Ligurian restaurant marketing.
1.2. Automate reminders before coupon code expiration to increase redemption rates and boost repeat visits.
1.3. Automatedly manage personalized, timely notifications via email, SMS, and other channels.
1.4. Use automation to ensure seamless and error-free coupon management, reducing manual effort.

Trigger Conditions

2.1. Reservation confirmation on online booking platforms.
2.2. Completion of online food orders.
2.3. Customer birthday or anniversary dates detected by CRM.
2.4. Predefined campaign schedules (e.g., holidays, festivals).
2.5. Loyalty milestone achievement (e.g., 10th visit).
2.6. Approaching coupon expiration time triggers automated reminder flows.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: Automate coupon SMS via API (`/Messages.json`), configure trigger on specific CRM events.
3.2. SendGrid
• Feature/Setting: Automate bulk email campaigns using Marketing Campaigns API (`/v3/marketing/singlesends`), set expiry reminders.
3.3. Mailchimp
• Feature/Setting: Automate targeted email journeys, configure triggers for coupon delivery and reminders.
3.4. Zapier
• Feature/Setting: Automate workflows connecting booking tools and messaging apps, configure triggers and scheduled reminders.
3.5. Salesforce
• Feature/Setting: Automate workflow rules for coupon distribution based on lead/customer stage changes, using Process Builder.
3.6. HubSpot
• Feature/Setting: Automate sequences in Marketing Automation, trigger CRM-based coupon sends and expiry follow-ups.
3.7. ActiveCampaign
• Feature/Setting: Automate conditional email/sms sending via Automations, schedule expiration reminders.
3.8. Klaviyo
• Feature/Setting: Automate flows for coupon codes and reminders, integrate with e-commerce and POS data.
3.9. Constant Contact
• Feature/Setting: Automate email campaigns with schedule-based triggers for expiring offers.
3.10. Google Sheets
• Feature/Setting: Automate coupon list tracking, use APIs or App Script to trigger coupon code sending.
3.11. Shopify
• Feature/Setting: Automate coupon code creation and distribution via Discounts API, configure expiration notifications via webhooks.
3.12. WooCommerce
• Feature/Setting: Automate with built-in coupons REST API, trigger reminders using scheduled actions.
3.13. Microsoft Power Automate
• Feature/Setting: Automate multi-channel delivery by building flows from CRM to messaging/marketing apps.
3.14. WhatsApp Business API
• Feature/Setting: Automate coupon and reminder messages using template messaging API endpoints.
3.15. Facebook Messenger Platform
• Feature/Setting: Automate message send via Send API, configure triggers for coupon campaigns.
3.16. Slack
• Feature/Setting: Automate sending coupon notifications in staff/customer channels via Incoming Webhooks.
3.17. Intercom
• Feature/Setting: Automate in-app chat messages containing coupon codes, set follow-up automation for expiry.
3.18. Pipedrive
• Feature/Setting: Automate deal-related coupon triggers via Workflow Automation, schedule automated reminders.
3.19. Freshdesk
• Feature/Setting: Automate ticket updates or resolution emails with embedded coupon codes and reminders.
3.20. AirTable
• Feature/Setting: Automate coupon database updates and trigger API-initiated notification flows.

Benefits

4.1. Automated coupon campaigns boost promotion efficiency and ROI.
4.2. Automating expiration reminders increases customer engagement and redemption rates.
4.3. Automatedly reduces manual errors and workload for marketing teams.
4.4. Automating multi-channel outreach ensures wide coverage and timely delivery.
4.5. Enables easy scaling and future campaign automation without extra staff requirements.

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