Win-back automations for previous prize winners

Purpose

1.1. Automate win-back campaigns targeting previous lottery prize winners to re-engage and incentivize new purchases.
1.2. Automating personalized outreach, special offers, reminders, and loyalty opportunities to boost repeat participation and retention.
1.3. Automatically track previous winners, segment them, and trigger tailored campaigns via multiple channels to maximize reactivation rates.
1.4. Enable automated workflows to monitor, analyze, and refine win-back automations for increased conversion and lifetime value.

Trigger Conditions

2.1. Automated trigger when a customer wins a prize and moves to a "past winner" segment.
2.2. Automator detects inactivity for X days post-win.
2.3. Automatedly assesses if previous winner has not made a purchase or engaged within defined timeframe.
2.4. Email bounce, SMS opt-out, or response detected to automate alternate win-back flow.
2.5. Specific calendar dates—holidays or jackpot surges—automatically trigger targeted win-back campaigns.

Platform Variants

3.1. Salesforce Marketing Cloud
• Feature: Journey Builder Automation — Configure journeys for past winners using filter criteria and reactivation messaging.
3.2. HubSpot
• Workflow Automator: Set triggers for past winner inactivity, automate emails with win-back offers.
3.3. Mailchimp
• Customer Journey Automation: Use segment builder + automated scheduling for reconnection emails.
3.4. Klaviyo
• Flow Automation: Previous-winner flow with event triggers, custom SMS/email content.
3.5. ActiveCampaign
• Automated Campaigns: Tag past winners and automate periodic promotional sequences.
3.6. Braze
• Canvas Automation: Multi-channel automated outreach to prize winners using Canvas Journeys.
3.7. Iterable
• Workflow Studio: Automatedly map out win-back stages and actions for previous winners.
3.8. SendGrid
• Email API: Automate delivery of personalized win-back emails and monitor engagement.
3.9. Twilio
• Messaging API: Automate SMS win-back messages based on user engagement status.
3.10. Zendesk Sell
• Sales Automations: Trigger follow-ups to past winners within sales pipeline.
3.11. Microsoft Dynamics 365 Marketing
• Customer Segment Automation: Automate targeted campaigns to previous winners.
3.12. Pipedrive
• Workflow Automator: Set automations to contact inactive winners via integrated messaging.
3.13. SMSBump (for Shopify)
• SMS Flows: Automated SMS reminders for past lottery winners with promo codes.
3.14. Intercom
• Series Automation: Automated message sequences to re-engage lottery winners.
3.15. Marketo
• Smart Campaigns: Automatically detect past winners, trigger multi-step win-back automation.
3.16. Omnisend
• Win-Back Automation: Build automated workflows for lapsed lottery customers.
3.17. Customer.io
• Campaign Automation: Configure rules-based outreach for past winners not engaging.
3.18. WhatsApp Business API
• Message Automation: Send automated win-back notifications to prize winners.
3.19. Facebook Business Suite
• Automated Messenger Flows: Automate win-back conversations and offers.
3.20. Google Ads
• Customer Match: Automate display of reactivation ads to email-matched past winners.
3.21. Zapier
• Multi-Service Automator: Automate trigger-action workflows across campaign tools for win-backs.
3.22. Slack (via workflow integration)
• Automation: Notify team upon past winner engagement for personalized follow-ups.

Benefits

4.1. Automating win-back workflows increases customer retention and LTV.
4.2. Automation reduces manual effort, streamlines campaign execution, and lowers operational overhead.
4.3. Automated segmentation ensures timely, relevant messaging for higher conversion.
4.4. Automated analysis enhances win-back strategies and ROI.
4.5. Multichannel automations maximize reach and response among past lottery prize winners.