Marketing & PromotionsPurpose
1.2. Automatedly increase foot traffic and drive spontaneous visits by leveraging real-time location data.
1.3. Automating personalized offers and limited-time deals to targeted segments based on their proximity, frequency, and engagement patterns.
1.4. Automating seamless integration of geo-location data with marketing workflows for recurring campaign efficiency.
1.5. Ensure compliance with privacy, opt-in, and data consent standards by automating user permissions and preferences management.
Trigger Conditions
2.2. Triggers based on time-of-day or day-of-week conditions (e.g., lunchtime promotions).
2.3. Triggers based on frequency of visits—automate repeated messaging if customer hasn’t visited in X days.
2.4. Custom rules, such as triggering automation for VIP loyalty members only.
Platform variants
• Feature: Programmable Messaging > Messaging Services.
• Configuration: Automate SMS delivery via Messaging Service using geo-fence API triggers.
3.2 Plivo
• Feature: SMS API.
• Configuration: Automated trigger via Plivo Send Message endpoint with geo-location webhooks.
3.3 Sinch
• Feature: SMS, MMS APIs.
• Configuration: Configure automated geo-triggered campaigns using Sinch Location API.
3.4 OneSignal
• Feature: Automated Push Notifications.
• Configuration: Set automated geo-fences for push alerts via the OneSignal Location Targeting setting.
3.5 Airship
• Feature: Automation Workflows.
• Configuration: Automate geo-targeted campaigns using Airship's Location Triggers.
3.6 Braze
• Feature: Location-based Messaging.
• Configuration: Create automated campaigns with Braze’s Location Segmentation tool.
3.7 SendGrid
• Feature: Marketing Campaigns API.
• Configuration: Trigger automated email campaigns by syncing geo-location tags.
3.8 ActiveCampaign
• Feature: CX Automation.
• Configuration: Automate geo-segmented SMS/email via Lists & Conditions settings.
3.9 Mailchimp
• Feature: Geolocation Tagging.
• Configuration: Configure automated campaigns with Location-based Segmentation.
3.10 MoEngage
• Feature: Geo-triggered Push.
• Configuration: Automate push notifications within custom geo-fence via Push Campaign.
3.11 Leanplum
• Feature: Automated Location Messaging.
• Configuration: Set up automated journeys using geo-location API.
3.12 Localytics
• Feature: Places Module.
• Configuration: Automated messaging based on geo-fence entries/exits.
3.13 Firebase Cloud Messaging
• Feature: Topic Messaging, User Segmentation.
• Configuration: Automate push delivery to geo-segmented user groups.
3.14 CleverTap
• Feature: Automated Geo-fencing Campaign.
• Configuration: Setup automated triggers via Geo Audience in Campaigns.
3.15 Vibes
• Feature: Location-based Messaging API.
• Configuration: Automate outbound messaging by configuring geo-location triggers.
3.16 Urban Airship
• Feature: Automation Builder.
• Configuration: Enable geo-fence enter/exit automated actions.
3.17 Salesforce Marketing Cloud
• Feature: Mobile Studio, Journey Builder.
• Configuration: Automate multi-channel geo-target campaigns using Location Split activity.
3.18 WhatsApp Business API
• Feature: Automated Notification API.
• Configuration: Send automated messages through opt-in geo-lists.
3.19 Intercom
• Feature: Behavioral Messaging.
• Configuration: Automate chat or push prompts based on user’s live location.
3.20 IBM Watson Campaign Automation
• Feature: Geotargeted Messages.
• Configuration: Automated campaign creation based on integrated location tracking.
Benefits
4.2. Automatedly enhances campaign relevancy and conversion rates using live location.
4.3. Automating operational efficiency through recurring, rules-based targeting.
4.4. Automation reduces manual campaign setup and enables rapid multi-location scaling.
4.5. Ensures campaigns comply with consent by automating opt-in/opt-out management.