Triggered discounts for frequent customers

Purpose

1. Automate rewarding frequent rodeo event attendees with targeted, triggered discounts, increasing return visits and customer loyalty for a rodeo arena.

2. Automates the identification and notification of frequent customers based on defined visit or purchase frequency criteria.

3. Enables automated delivery of coupons, codes, or unique promo links through multiple communication channels (email, SMS, app) precisely when a customer qualifies.

4. Automating encourages increased spending, maximizes customer retention, and provides trackable data for future automated marketing campaigns.

Trigger Conditions

1. Automated trigger on reaching a specific attendance or ticket purchase milestone (e.g., every 3rd event attended within 6 months).

2. Automatable triggers include total spend thresholds, event-specific frequency, and anniversary dates of first registration.

3. Automated verification of active email/SMS/app consent pre-discount notification.

4. Automator checks for customer segmentation (VIP, general, group bookings) to customize discount logic.

Platform Variants

1. Salesforce

• Feature/Setting: Automate using Process Builder “New Milestone Reached” → setup workflow to email discount code.
  

2. HubSpot

• Feature/Setting: Use Workflows; automated trigger on property “Number of Events Attended”; configure discount email action.
  

3. Mailchimp

• Feature/Setting: Automated email campaign; trigger: list segment update “Frequent Attendee”.
  

4. Twilio SMS

• Feature/Setting: Configure SMS API; program logic: send automated SMS with promo code on attendance count condition.
  

5. ActiveCampaign

• Feature/Setting: Automations; set trigger “Tag: Frequent Attendee” → send discount email/SMS.
  

6. Zendesk Sell

• Feature/Setting: Automated workflow based on custom field “Event Count” reaching threshold; activate webhook for discount.
  

7. Klaviyo

• Feature/Setting: Flows; trigger: segment “Event Attendees” count ≥ X; automate coupon send.
  

8. Marketo

• Feature/Setting: Smart Campaign; trigger: “Event Attendance Count”; automate email or webhook promo distribution.
  

9. Zoho CRM

• Feature/Setting: Workflow Rules; trigger on custom field “Events Attended”; automate alert and email coupon.
  

10. Shopify (with POS integration)

• Feature/Setting: Automated Shopify Flow app; trigger: tag customer as “Frequent”, automate discount email/push.
  

11. Microsoft Power Automate

• Feature/Setting: Automate flow; trigger: update in customer engagement database, action: send email, SMS, push with code.
  

12. Segment

• Feature/Setting: Automated trigger via traits update: “Visit Count”; route to email and SMS automation destinations.
  

13. Google Cloud Functions

• Feature/Setting: Serverless function automates webhook call upon data update, sending triggered discount via integration.
  

14. Intercom

• Feature/Setting: Automated Series; trigger: custom event “Frequent Visits Achieved”; push in-app message with promo.
  

15. Iterable

• Feature/Setting: Automation Workflow; condition: event attribute “Attendance Frequency”; auto send discount notification.
  

16. Braze

• Feature/Setting: Canvas flow automates based on behavior criteria “Attended X Events”; output: automated message or app push.
  

17. Freshsales

• Feature/Setting: Workflow automation; trigger on contact field “Event Attendance”; send automated coupon.
  

18. Constant Contact

• Feature/Setting: Email Automation; list segment “Frequent Customers” triggers campaign with discount.
  

19. SendGrid

• Feature/Setting: Automated marketing campaigns; API trigger when customer record updated; send promo email.
  

20. Pipedrive

• Feature/Setting: Workflow Automation; when “Event Count” custom field increased, automate discount code distribution.
  

21. WooCommerce

• Feature/Setting: Automate via AutomateWoo; trigger: order count, action: send coupon email.
  

22. Slack

• Feature/Setting: Automated workflow using incoming webhooks; notify sales team when customer reaches frequent status.
  

23. Eventbrite

• Feature/Setting: Automation via Zapier/integrations; trigger: “Attendee returns”; automate discount email delivery.
  

Benefits

1. Increases attendance and loyalty through fully automated discount workflows.

2. Automates personalized marketing, saving time and manual effort.

3. Data-driven targeting ensures only frequent customers benefit, improving ROI.

4. Cross-channel automating maximizes reach and engagement for promotions.

5. Automated trackability allows fine-tuning discounts based on event and customer analytics.

6. Seamless scaling available as event frequency and customer volume grow.

7. Reduces manual errors, providing a consistent customer experience through automation.