Newsletter campaign scheduling and sending

Purpose

1. Automate the scheduling and sending of newsletter campaigns to engage visitors, update them on new army exhibits, special events, and educational programs.

2. Enable the army museum to automate reminders, showcase curated military history, and drive event attendance via regularly scheduled and context-aware communication.

3. Support advanced segmentation and automated list management for targeted outreach (e.g., veterans, families, students).

4. Ensure compliance with privacy laws, automate opt-in/opt-out management, and enable automated analytics collection for campaign optimization.

Trigger Conditions

1. Calendar-based scheduling (e.g., first Monday of each month).

2. New exhibit or event publication triggers automated newsletter draft generation.

3. User segment actions (new sign-up, ticket purchase, or previous attendance triggers automated inclusion).

4. External source sync (CSV upload, CRM update, or form submission event triggers automation).

Platform Variants

1. Mailchimp

• Feature/Setting: Use the Automations > Classic Automations to set up event-driven and date-based newsletter sending.
  
• API: POST /automations, triggers on list update or campaign schedule.
  

2. SendGrid

• Feature/Setting: Single Sends API to automate newsletters; configure schedules with Marketing Campaigns Automation.
  
• API: POST /marketing/singlesends for campaign sends.
  

3. Constant Contact

• Feature/Setting: Email Automation Manager to automate newsletters for specific contact lists.
  
• API: POST /v2/campaigns, trigger on list changes.
  

4. HubSpot

• Feature/Setting: Marketing Email workflows automate recurring newsletter dispatches and subscriber tracking.
  
• API: POST /email/public/v1/single-send, trigger on email engagement properties.
  

5. ActiveCampaign

• Feature/Setting: Automate campaign series; trigger emails based on list addition or tags.
  
• API: POST /api/3/campaigns.
  

6. Salesforce Marketing Cloud

• Feature/Setting: Journey Builder automates newsletter flows for museum audiences using triggers like new leads or program sign-ups.
  
• API: POST /messaging/v1/email/messages.
  

7. Moosend

• Feature/Setting: Automated Recurring Campaigns for newsletters with advanced triggers.
  
• API: POST /campaigns.
  

8. Campaign Monitor

• Feature/Setting: Automated Journeys to automate museum newsletter scheduling and personalization.
  
• API: POST /campaigns, trigger on subscriber updates.
  

9. Brevo (formerly Sendinblue)

• Feature/Setting: Marketing Automation with custom event triggers and scheduled workflows.
  
• API: POST /v3/emailCampaigns/schedule.
  

10. Klaviyo

• Feature/Setting: Flows automate recurring and event-driven newsletters for military history promotions.
  
• API: POST /api/v2/campaigns.
  

11. MailerLite

• Feature/Setting: Automation module automates scheduled campaigns and subscriber workflow actions.
  
• API: POST /campaigns.
  

12. Zoho Campaigns

• Feature/Setting: Workflow Automator for recurring and triggered email newsletters.
  
• API: POST /campaigns, triggers on contact events.
  

13. Benchmark Email

• Feature/Setting: Automation Pro for automated newsletter schedules and contact journeys.
  
• API: POST /v1/emails.
  

14. GetResponse

• Feature/Setting: Marketing Automation workflows; schedule and automate museum newsletter delivery.
  
• API: POST /newsletters.
  

15. AWeber

• Feature/Setting: Campaigns automation for newsletters and sign-up sequences.
  
• API: POST /accounts/{account_id}/campaigns.
  

16. Omnisend

• Feature/Setting: Automation Workflows for recurring event-driven museum newsletters.
  
• API: POST /campaigns.
  

17. Mailgun

• Feature/Setting: Automated sending and scheduling with Campaigns API for time or event-based newsletters.
  
• API: POST /v3/{domain}/messages.
  

18. Elastic Email

• Feature/Setting: Automation for scheduled campaigns, segment analysis, and delivery reporting.
  
• API: POST /v2/email/send.
  

19. Drip

• Feature/Setting: Automated Email Automation rules for audience segmentation and triggered campaign sends.
  
• API: POST /v2/campaigns.
  

20. ConvertKit

• Feature/Setting: Visual Automations for recurring army museum newsletters by sequence, tag, or event.
  
• API: POST /automations.
  

Benefits

1. Drastically reduces manual labor and chance of human error through automation.

2. Guarantees reliable delivery and consistency in newsletter communication.

3. Automates audience segmentation, timing, and follow-ups, ensuring optimal engagement with military history enthusiasts.

4. Automates tracking, reporting, and compliance tasks for museum marketing staff.

5. Allows scalable, automatable campaigns as museum visitor lists grow and diversify.

6. Enables advanced automation such as A/B testing, personalized content, auto-resending, and feedback collection for better campaign performance.