Marketing & Public RelationsPurpose
1.2. Supports scheduled updates for campaigns, media mentions, outreach materials, and seasonal promotions tailored to military history audiences.
1.3. Enables marketing and communications staff to automatically refresh banners, news sections, multimedia, and donor messages without manual intervention.
1.4. Automates multilingual and multi-platform content distribution, improving outreach in public relations operations.
Trigger Conditions
2.2. Event-driven (e.g., new exhibit upload, donor event on calendar).
2.3. Approval workflow complete (content manager approval flag set).
2.4. API call from external CMS or scheduling tool.
2.5. Update in connected CRM or ticketing system.
2.6. Social media trend detection or custom audience trigger.
Platform Variants
• Feature/Setting: REST API — configure POST/PUT /wp/v2/posts endpoint for scheduled automated publishing of posts.
3.2. Drupal
• Feature/Setting: JSON:API module — automate PATCH requests for content nodes based on schedule configuration.
3.3. Contentful
• Feature/Setting: Content Management API — automate PUT /entries/{entry_id} with a timestamped scheduler.
3.4. Webflow
• Feature/Setting: CMS API — automates item creation/updates with POST /collections/{collection_id}/items.
3.5. HubSpot CMS
• Feature/Setting: Blog Posts API — automates blog post publication with POST /cms/v3/blogs/posts endpoint.
3.6. Google Calendar
• Feature/Setting: API Push Notifications — automate webhooks to trigger content refresh on linked event dates.
3.7. Trello
• Feature/Setting: Card Due Dates API — automates webhook to commence updates when card is due.
3.8. Airtable
• Feature/Setting: Automations — trigger content updates using Date fields and PATCH records endpoint.
3.9. SendGrid
• Feature/Setting: Marketing Campaigns API — automate sending new exhibit newsletters with POST /v3/marketing/singlesends.
3.10. Mailchimp
• Feature/Setting: Campaigns API — automates scheduled campaign sending via POST /campaigns/{campaign_id}/actions/schedule.
3.11. Slack
• Feature/Setting: Incoming Webhooks — automate notifications to staff when an update is published.
3.12. Salesforce
• Feature/Setting: Workflow Rules API — automate content triggers from CRM activities.
3.13. Microsoft Teams
• Feature/Setting: Scheduled Cloud Flows (Power Automate) — automate news posting to staff teams.
3.14. Asana
• Feature/Setting: Task API — automates scheduled task completions to signal website update actions.
3.15. Zapier
• Feature/Setting: Schedule by Zapier — automates periodic triggers for RESTful website updates.
3.16. Google Sheets
• Feature/Setting: Apps Script triggers — automate row-based schedules to update web content via API.
3.17. Squarespace
• Feature/Setting: API Data Push — automates updates to blog or event pages with PATCH requests.
3.18. Notion
• Feature/Setting: API Database Update — automate content card status to “Published” via PATCH /pages endpoint.
3.19. Instagram
• Feature/Setting: Graph API Scheduler — automate image and content postings aligned to exhibit updates.
3.20. Twitter/X
• Feature/Setting: Scheduled Tweets via API — automate posts about new army exhibitions/events with POST statuses/update scheduled call.
Benefits
4.2. Minimizes human error by automating repetitive publishing and syndication.
4.3. Ensures timely, consistent automatable content releases for events and campaigns.
4.4. Automating across platforms improves visitor engagement and outreach accuracy.
4.5. Supports automating compliance (e.g., embargo or security reviews) before public release.
4.6. Enables omnichannel distribution of military history communications via automation.
4.7. Streamlines interdepartmental coordination with automated update notifications.