Drip campaigns for event promotion (like wine tastings or chef’s dinners)

Purpose

1. Automate delivery of sequenced, targeted event marketing messages (e.g., wine tastings, chef’s dinners) to segmented guest lists, increasing reservations, awareness, and reputation.

2. Automatedly nurture interest over days or weeks before an event, maximizing engagement and conversion using multi-channel communications—email, SMS, push, web notifications, and social DM.

3. Automator tracks customer interactions and dynamically adjusts campaign flows for maximum effectiveness and minimal staff intervention.

Trigger Conditions

1. New event entry in event management/restaurant calendar.

2. Target guest segment tagged in CRM (loyalty members, wine enthusiasts, VIPs).

3. Time-based triggers (e.g., campaign X days before event date).

4. Customer RSVP or engagement (opens/clicks/responds) detected—triggers follow-up automations.

Platform Variants

1. Mailchimp

• Feature/Setting: Automate drip campaigns in Customer Journeys; configure email sequence for RSVP reminders and exclusive offers.
  

2. Twilio SMS

• Feature/Setting: Automated SMS messaging via Twilio SMS API; set event reminders, links to RSVP forms, and last-minute changes.
  

3. SendGrid

• Feature/Setting: Automate personalized event emails using Marketing Campaigns; set automated triggers for campaign send.
  

4. Constant Contact

• Feature/Setting: Automated Email Series; configure event segmentation and scheduled message flows.
  

5. HubSpot

• Feature/Setting: Automate marketing emails with Workflows; connect contacts to event-type triggers for multichannel outreach.
  

6. Klaviyo

• Feature/Setting: Automated Flow; set up trigger conditions based on list segment and event tags.
  

7. ActiveCampaign

• Feature/Setting: Automate “Automation Builder” flows; assign triggers, email/SMS drips, and conditional steps.
  

8. Salesforce Marketing Cloud

• Feature/Setting: Journey Builder; automate multi-step campaigns with segmentation and AI-powered personalization.
  

9. Zoho Campaigns

• Feature/Setting: Autoresponder; schedule automated series per event and engagement metric.
  

10. Iterable

• Feature/Setting: Workflow Studio; configure multi-touch automated event campaigns.
  

11. Braze

• Feature/Setting: Canvas Flow automation; automate messaging across channels (email, SMS, push).
  

12. WhatsApp Business API

• Feature/Setting: Automate notification and reminder drips using approved templates for registered guests.
  

13. Facebook Messenger API

• Feature/Setting: Automated campaign sequences for event invitations and reminders.
  

14. Instagram Messaging API

• Feature/Setting: Automate direct message drips to followers about upcoming events.
  

15. Google Calendar API

• Feature/Setting: Automator creates and shares event invites to guests’ calendars with reminders and updates.
  

16. Eventbrite

• Feature/Setting: Automated attendee messaging via Eventbrite Messaging API, sharing updates, reminders, and upsell offers.
  

17. Slack

• Feature/Setting: Automated channel messages or app notifications for staff coordination or exclusive guest groups.
  

18. Microsoft Teams

• Feature/Setting: Automated reminders in Teams channels for event staff and VIP invitations.
  

19. Telegram Bot API

• Feature/Setting: Automatable bot messages to guest groups/users for reminders and RSVP updates.
  

20. Postmark

• Feature/Setting: Automation via Email Templates API for transactionally timed event communications.
  

21. Freshmarketer

• Feature/Setting: Automate drip email workflows and audience segmentation based on previous event engagement.
  

22. SMSMagic

• Feature/Setting: Automated multi-step SMS campaign sequences for reminders and RSVP confirmations.
  

23. Intercom

• Feature/Setting: Automated event messages via targeted bots and in-app notifications.
  

24. Viber API

• Feature/Setting: Automate event reminder broadcasts and update flows in guest groups.
  

Benefits

1. Automates time-consuming, repetitive communication tasks.

2. Increasing attendance through targeted, automated reminders.

3. Maximizes ROI with minimal staff input via automation.

4. Automator ensures all channels reach the right guests at the right time.

5. Enables data-driven, automatable personalization based on guest interactions.

6. Optimizes guest experience by automating confirmations, updates, and loyalty offers.

7. Strengthens restaurant reputation and event success using streamlined, automated event marketing processes.