Reactivation campaigns for inactive clients

Purpose

1. To automatically identify inactive clients, segment them, and execute targeted multi-channel reactivation campaigns using diverse marketing platforms, maximizing the return rate of lapsed customers for antique furniture restoration services.

2. The aim is to engage previous clients via personalized messages, triggered after periods of inactivity, with offers, updates, and reminders about restoration services, events, or discounts.

Trigger Conditions

1. No client activity (e.g., bookings, inquiries, engagement) for a set period (e.g., 6 or 12 months).

2. Specific inactivity milestones (e.g., 180, 270, 365 days) reached in the CRM or database.

3. Lack of recent email opens/clicks, SMS replies, or calls recorded in client profile.

4. CRM or ERP event signals, such as project status or service end not followed by a new inquiry.

5. Scheduled quarterly/annual reactivation reviews.

Platform Variants

1. Twilio (SMS)

• Feature/Setting: Programmable Messaging API to send timed SMS with personalized reactivation offers.
  
• Sample: Configure templates and schedule messages via Messaging Services.
  

2. SendGrid (Email)

• Feature/Setting: Marketing Campaigns/Automations to send dynamic emails based on inactivity tags.
  
• Sample: Use contact list segment for clients inactive >180 days, trigger series.
  

3. ActiveCampaign

• Feature/Setting: Automations for tagging and sending personalized reactivation sequences.
  
• Sample: "If Last Engagement Date > 12 months ago, start Win-back Campaign."
  

4. HubSpot

• Feature/Setting: Workflow automation to enroll inactive clients into nurturing email drips.
  
• Sample: Set workflow trigger: Last Activity Date → email sequence "Miss You."
  

5. Salesforce

• Feature/Setting: Process Builder/Flow to email/call task assignment for lost clients.
  
• Sample: Auto-generate task and marketing emails for "Inactive 6-12 Months."
  

6. Mailchimp

• Feature/Setting: Customer journey builder; reactivation path for non-interactors.
  
• Sample: Segment by "Last Email Opened: Older than 7 months," send promo email.
  

7. Pipedrive

• Feature/Setting: Workflow Automation to send reminders and schedule calls.
  
• Sample: When "deal" not touched in X days → auto email/call scheduled.
  

8. Zapier

• Feature/Setting: Scheduled search of CRM, trigger message via chosen channel.
  
• Sample: Every week, check for "Inactive" and send multi-platform message.
  

9. Google Sheets

• Feature/Setting: Scripted triggers via Apps Script to flag and export inactive clients.
  
• Sample: Script matches last contact; compiles list for follow-up.
  

10. Slack

• Feature/Setting: Incoming Webhooks for staff alerts about clients to reach out to.
  
• Sample: Post message for team with inactive client list.
  

11. ClickSend

• Feature/Setting: SMS/MMS API to send reactivation texts including photos.
  
• Sample: Send "See what’s new in restoration" image/text to lapsed clients.
  

12. Intercom

• Feature/Setting: Messaging Automation for chat/email reactivation bursts.
  
• Sample: Targeted chat/email when account idle >180 days.
  

13. Microsoft Dynamics 365

• Feature/Setting: Customer Insights segmentation and journey orchestration.
  
• Sample: Auto-enroll segments into win-back scenario.
  

14. Omnisend

• Feature/Setting: Workflow-based multi-channel triggers (SMS, email, push).
  
• Sample: Trigger workflow if last purchase > X months.
  

15. Klaviyo

• Feature/Setting: Flow builder for conditional reactivation communications.
  
• Sample: If last open/purchase = X, send re-engagement series.
  

16. Moosend

• Feature/Setting: Automated campaigns to segments by inactivity tags.
  
• Sample: Segments: "Inactive 365 days" → auto-send.
  

17. Facebook Messenger API

• Feature/Setting: Bot sends reactivation prompt via Messenger after inactivity.
  
• Sample: Post offer to clients unresponsive for 9 months.
  

18. WhatsApp Business API

• Feature/Setting: Send template messages to re-engage using last-contact logic.
  
• Sample: "Haven’t seen you in a while—here’s a special offer."
  

19. Aircall

• Feature/Setting: Trigger outbound call tasks for sales staff to lost accounts.
  
• Sample: Schedule call on client inactivity list.
  

20. SurveyMonkey

• Feature/Setting: Automated feedback request sent to lapsed customers.
  
• Sample: "Tell us why you left" sent to clients idle for 1 year.
  

21. Constant Contact

• Feature/Setting: List segmentation, auto-resend for unopened reactivation emails.
  
• Sample: Resend with new subject if original unopened.
  

22. Drip

• Feature/Setting: Rule-based automations to tag inactivity and launch campaigns.
  
• Sample: If email activity = 0 for 6 months, tag as "win-back" and email sequence.
  

23. Google Ads

• Feature/Setting: Customer Match for remarketing campaigns targeting lapsed clients.
  
• Sample: Upload inactive list, launch discount offer ads.
  

Benefits

1. Restores client relationships and increases repeat business with automated engagement.

2. Minimizes manual work while ensuring no lapsed client is overlooked.

3. Multiplatform outreach boosts response rates versus single-channel follow-ups.

4. Granular targeting increases ROI by personalizing incentives for reactivation.

5. Consistent campaigns support brand value, service recall, and positive reputation.