Marketing & Reputation ManagementPurpose
1.2. Centralize all newly posted reviews for comprehensive, automated analysis and reporting, eliminating manual checks across disparate platforms.
1.3. Automating review aggregation supports alerting management to negative feedback and showcasing positive reviews in marketing materials.
1.4. Enable automated workflow triggers for customer outreach, reputation protection, and efficient data-driven decision-making.
Trigger Conditions
2.2. Changes or deletions of existing reviews are detected automatically.
2.3. Automated scheduled polling for reviews at configurable intervals (e.g., hourly, daily).
2.4. Notification from platform APIs regarding direct mentions of brand or business.
Platform Variants
• Feature/Setting: Automate pull of new reviews via Google My Business API with service account authentication.
• Sample configuration: Set project OAuth credentials, enable ‘locations.reviews.list’.
3.2. Facebook Pages
• Feature/Setting: Automate review collection using Facebook Graph API with ‘/page-id/ratings’ endpoint.
• Sample configuration: Obtain Page access token, configure webhook for onReview event.
3.3. Yelp Fusion
• Feature/Setting: Automation via Yelp Fusion API; periodic review polling using ‘/businesses/{id}/reviews’.
• Sample configuration: Use business API key, schedule GET requests.
3.4. Trustpilot
• Feature/Setting: Automatable review fetch via Trustpilot Public API; fetch company reviews and automate parsing.
• Sample configuration: Register application, obtain API key, automate calls to ‘/v1/business-units/{id}/reviews’.
3.5. TripAdvisor
• Feature/Setting: Review monitoring via TripAdvisor API or RSS feed for automatable review updates.
• Sample configuration: Poll RSS feed URL or configure registered API client for business.
3.6. BBB (Better Business Bureau)
• Feature/Setting: Automate by scraping BBB public review pages or, where available, use public API feeds.
• Sample configuration: Scheduled scraping utility with selectors for review data.
3.7. Yellow Pages
• Feature/Setting: Automator script or parser accesses review section daily; interface with Yellow Pages API when available.
• Sample configuration: Automate HTTP calls or scraping mechanisms to gather reviews.
3.8. Foursquare
• Feature/Setting: Automatable review collection via Foursquare Places API; monitor ‘/venues/VENUE_ID/tips’.
• Sample configuration: Configure app credentials and automate scheduled queries.
3.9. Angie’s List
• Feature/Setting: Set up scheduled review checks through dedicated portal or automatable parsing of public feeds.
• Sample configuration: Automate login with service credentials and review feed parsing.
3.10. Houzz
• Feature/Setting: Automatable scraping of public reviews (via consented mechanism) or monitored through Houzz Partner APIs.
• Sample configuration: API key configured; endpoints for reviews polled automatically.
3.11. DealerRater
• Feature/Setting: Automate review extraction from car dealer review platforms via public feeds or APIs.
• Sample configuration: Automate HTTP GET requests to ‘dealer/reviews’ endpoints.
3.12. AutoTrader
• Feature/Setting: Automator set to fetch new dealer reviews from AutoTrader dealer profiles.
• Sample configuration: Scrape or consume syndication feeds on schedule.
3.13. Cars.com
• Feature/Setting: Review automation using Cars.com Business API.
• Sample configuration: Register dealer API credentials, poll for new reviews.
3.14. CarGurus
• Feature/Setting: Automate parsing or API request to pull and analyze user reviews per dealer.
• Sample configuration: Use REST endpoint, schedule authentication and polling cycles.
3.15. LinkedIn Company Pages
• Feature/Setting: Automated sentiment monitoring and comment analysis via LinkedIn API.
• Sample configuration: Obtain app token, use ‘/organizationAcls’ for feed access.
3.16. Instagram Business
• Feature/Setting: Set up automator to detect brand mentions and reviews in Instagram comments/tags using Instagram Graph API webhooks.
• Sample configuration: Configure webhook for hashtag or comment monitoring.
3.17. Twitter/X
• Feature/Setting: Automate monitoring of brand mentions and direct feedback using Twitter API v2 filtered stream.
• Sample configuration: Bearer token auth; automate queries for keywords and hashtags.
3.18. Glassdoor
• Feature/Setting: Automator parses company reviews (employer side) with available API or scraping compliant public reviews.
• Sample configuration: Use secure login and headless browser scraping.
3.19. Google Alerts
• Feature/Setting: Email automation monitors Google Alerts for new web or news reviews mentioning the business.
• Sample configuration: Automate Gmail fetch and parse alert emails.
3.20. Reddit
• Feature/Setting: Automate keyword monitoring in Reddit threads via Reddit API Pushshift for brand or service mention.
• Sample configuration: Schedule Pull for specific subreddit keyword matches.
3.21. Zomato (for automotive services listed in alternate channels)
• Feature/Setting: Automate Zomato Partner API to poll and process review feedback.
• Sample configuration: Secure API key, automate endpoint polling.
3.22. WhatsApp Business
• Feature/Setting: Use WhatsApp Business API webhooks to automate collection when customers leave feedback directly via chat.
• Sample configuration: Setup webhooks for message receipts containing feedback keywords.
Benefits
4.2. Automating notifications ensures critical negative reviews are prioritized for immediate response.
4.3. Enables automated analytics aggregation for performance and satisfaction trends over time.
4.4. Centralized, automatable dashboard reduces time, risk, and error compared to manual review gathering.
4.5. Supports automated escalation workflows for compliance or legal holds on damaging feedback.
4.6. Frees staff to focus on improvements and customer relations, maximizing marketing ROI with automated, real-time reputation management.