New menu launch announcements

Purpose

1.1. Automate new Irish pub menu launch announcements across multi-channel marketing platforms for maximum reach, ensuring consistent, timely, and error-free communication with patrons and potential customers.
1.2. Automated notification increases event attendance, amplifies brand awareness, and supports upsell opportunities with minimum manual intervention.

Trigger Conditions

2.1. Menu data is updated or marked as live in POS or inventory management.
2.2. Scheduled launch time arrives, or authorized staff uses a key phrase (“launch menu now”) in connected internal communication tool.
2.3. Automated webhook or API push from menu management platform.

Platform Variants

3.1. Mailchimp
• Feature/Setting: Campaign Create API — Automates crafting and scheduling email announcement blasts.

3.2. SendGrid
• Feature/Setting: Mail Send API — Automates transactional or promotional email notifications upon launch.

3.3. Twilio SMS
• Feature/Setting: Programmable Messaging API — Automates sending SMS alerts for new menu launch to patron lists.

3.4. Facebook Pages
• Feature/Setting: Pages API — Automates posting media and menu announcement to pub’s page at launch.

3.5. Twitter (X)
• Feature/Setting: Tweets API — Automates real-time tweets with menu images and launch details.

3.6. Instagram
• Feature/Setting: Instagram Graph API (Content Publishing) — Automates new post creation with launch visuals and hashtags.

3.7. WhatsApp Business
• Feature/Setting: Business Messaging API — Automates direct menu announcement to subscribed customer contacts.

3.8. Slack
• Feature/Setting: Webhook/Post Message API — Automates staff notifications or menu readiness updates internally.

3.9. Microsoft Teams
• Feature/Setting: Incoming Webhook — Automates channel alerts to team members about the launch.

3.10. Google My Business
• Feature/Setting: Posts API — Automates “What’s New” post to business profile for improved local search visibility.

3.11. Yelp
• Feature/Setting: Business Update API — Automates updating business profile with new menu details.

3.12. HubSpot
• Feature/Setting: Marketing Email API — Automates segmented campaign announcements for different audience groups.

3.13. Zoho CRM
• Feature/Setting: Workflow Automation/Email API — Automates partner or VIP customer menu notifications.

3.14. Eventbrite
• Feature/Setting: Event Create API — Automates event listing for special menu launch nights.

3.15. Buffer
• Feature/Setting: Social Publishing API — Automates scheduled, multi-platform posting of launch news.

3.16. Constant Contact
• Feature/Setting: Email Campaign API — Automates one-off or recurring launch announcement campaigns.

3.17. Discord
• Feature/Setting: Webhook API — Automates announcement drop in dedicated channel for community engagement.

3.18. Shopify
• Feature/Setting: Storefront API/Product Update Webhook — Automates menu section/collection update for pubs with merch or food delivery.

3.19. WordPress
• Feature/Setting: REST API/Post Publish — Automates blog/article on the site about menu launch.

3.20. Google Calendar
• Feature/Setting: Calendar Events API — Automates creation of launch event invites for VIPs or staff.

3.21. Telegram
• Feature/Setting: Bot API/Send Message — Automates broadcast to pub’s customer group with launch updates.

3.22. Salesforce
• Feature/Setting: Process Builder/Flow/Email API — Automates personalized outreach to high-value contacts.

Benefits

4.1. Reduces manual workload by automating multi-platform menu launch tasks.
4.2. Ensures audiences receive consistent, timely messaging automatically.
4.3. Amplifies reach by automating cross-channel orchestration.
4.4. Enhances customer engagement with automated, personalized communication.
4.5. Tracks analytics and feedback from automating campaign rollouts; allows continuous automation optimization.