Seasonal campaign automation based on calendar

Purpose

1.1. Automatedly orchestrate and deliver targeted marketing campaigns for a pilaf restaurant to coincide with seasonal events (e.g., Ramadan, New Year, local holidays).
1.2. Automate customer outreach, reminders, and promotions to maximize engagement and boost reservations or orders in peak periods.
1.3. Seamlessly synchronize marketing content, visuals, and offers across all communications channels based on predefined calendar events.
1.4. Automate social proof, customer reviews, and loyalty program pushes around seasonal high-traffic periods to build reputation and retention.
1.5. Minimize manual intervention in campaign setup, audience selection, send-out scheduling, and follow-up communications for the pilaf restaurant.

Trigger Conditions

2.1. Automatic trigger by preset calendar dates (e.g., start/end of Ramadan).
2.2. Triggered by events in Google Calendar, Outlook Calendar, or custom calendars fed by local holiday APIs.
2.3. Activation via detected opportunity windows (e.g., weather patterns, local food festivals, or weekends).
2.4. Automates based on new seasonal menu item tags or updates in POS system.
2.5. Automated recurrence, e.g., first Monday of every month or specific public holidays.

Platform Variants

3.1. Google Calendar API
• Feature/Setting: Event watcher to trigger automation when specified seasonal events occur; Configure using “Events: watch” and “Events: get”.

3.2. Outlook Calendar API
• Feature/Setting: Automated event subscription to calendar changes; Use “GET /me/events” and “POST /subscriptions” endpoints.

3.3. Meta Ads (Facebook & Instagram)
• Feature/Setting: Schedule ad campaigns with “/adcampaigns” endpoint; Time-based audience targeting with “/adsets”.

3.4. Twilio SMS
• Feature/Setting: Automatedly send promotional SMS using “Messages API”; Schedule bulk sends with “Messaging Service” settings.

3.5. Mailchimp
• Feature/Setting: Automate email series with “Campaigns API”; Configure “email automations” by event triggers.

3.6. SendGrid
• Feature/Setting: Programmatic campaign launches with “Marketing Campaigns API”; Trigger sequences from “Automation” flows.

3.7. HubSpot
• Feature/Setting: Automate marketing emails and lists via “Workflows” and “Marketing Emails API”.

3.8. Salesforce Marketing Cloud
• Feature/Setting: Use “Journey Builder” for automated seasonal journeys; Triggered by “Event API”.

3.9. Google Ads
• Feature/Setting: Schedule automatable campaigns using “campaignCriterionService” and “adSchedule”.

3.10. WhatsApp Cloud API
• Feature/Setting: Automated campaign messages through “/messages” endpoint; Timed notifications.

3.11. Zapier
• Feature/Setting: Facilitate multi-app automations; setup triggers from “Schedule by Zapier”.

3.12. Shopify
• Feature/Setting: Automated promotions and pop-ups using “Discounts API” based on calendar triggers.

3.13. Square
• Feature/Setting: Automate seasonal discounts and loyalty offers with “Customers API” and “Loyalty API”.

3.14. Slack
• Feature/Setting: Automated internal staff reminders with “chat.postMessage”; Scheduled posts for campaign launch.

3.15. Instagram Graph API
• Feature/Setting: Schedule and automate festive posts with “Content Publishing API”.

3.16. Yelp Fusion API
• Feature/Setting: Automate requests for seasonal reviews/emails with “Business Contact” and “Review Requests”.

3.17. Eventbrite
• Feature/Setting: Automated event creation and notifications for special pilaf events using “Events API”.

3.18. Trello
• Feature/Setting: Automate marketing planning board updates with “Cards API” for each seasonal campaign.

3.19. ActiveCampaign
• Feature/Setting: Build automated series with “Automation Recipes” triggered by specific dates.

3.20. Klaviyo
• Feature/Setting: Schedule seasonal flows with “Flows API”; Personalize automatable messages.

3.21. Google Sheets API
• Feature/Setting: Automatedly update participant and campaign status logs for performance tracking.

3.22. Typeform
• Feature/Setting: Automate seasonal customer feedback forms using “Webhooks” for instant responses.

3.23. Airtable
• Feature/Setting: Automated campaign asset and offer database updates via “Automations” and “Webhook” triggers.

Benefits

4.1. Automates multi-channel outreach, minimizing manual scheduling.
4.2. Automated campaigns ensure peak-time visibility, boosting customer engagement and conversion.
4.3. Reduces operational costs through automator-driven execution.
4.4. Improves consistency and timing of messaging around key seasonal periods.
4.5. Delivers measurable ROI via automated campaign tracking and result logging.
4.6. Provides scalability for marketing teams, enabling more campaigns with fewer resources.
4.7. Automating feedback gathering enhances review velocity and reputation management.
4.8. Automatedly adapts to last-minute changes in calendar schedules or seasonal plans.
4.9. Centralizes all campaign assets and reports in an auto-updating dashboard.
4.10. Drives menu-specific or event-based promotions through seamless automation flows.