Marketing & ReputationPurpose
1.2. Automate the creation and distribution of promotional content (emails, SMS, posts) upon event scheduling.
1.3. Automated syncing of registrant data and ticketing with CRM and analytics platforms for full-circle event impact tracking.
1.4. Automate lead generation, social proof collection, and post-event surveys specifically tailored for electrical/lighting installation clientele.
Trigger Conditions
2.2. New or updated event record in CRM or project management solution.
2.3. Form submission indicating interest or registration for the event/webinar.
2.4. A specific number of days/hours before the event date for reminders.
2.5. Event status change to completed for post-event automations.
Platform Variants
• Feature/Setting: Automate SMS sends; configure "Programmable Messaging API" for bulk attendee reminders.
3.2. SendGrid
• Feature/Setting: Automated email blasts; use "Marketing Campaigns API" for segmented invite and follow-up automation.
3.3. Google Calendar
• Feature/Setting: Event triggers; use "Events.watch" API for real-time scheduling automation.
3.4. Zoom
• Feature/Setting: Automated webinar registration; configure "Webinar Registration API" to update attendee records.
3.5. Salesforce
• Feature/Setting: Automate lead updates and triggers on "Campaigns Object Events".
3.6. HubSpot
• Feature/Setting: Marketing workflow automation via "Workflows API" to process event registrations and nurture sequences.
3.7. Mailchimp
• Feature/Setting: Sync registrants and automate drip sequences with "Automations API".
3.8. Eventbrite
• Feature/Setting: New event or attendee automation through "Webhooks" for real-time promotion flows.
3.9. Microsoft Teams
• Feature/Setting: Automated notification posts using "Incoming Webhooks" linked to event schedule.
3.10. Slack
• Feature/Setting: Automated channel alerts via "Incoming Webhooks API" on sign-ups or updates.
3.11. LinkedIn
• Feature/Setting: Automated posting with "Share on LinkedIn API" when event is published or updated.
3.12. Facebook Pages
• Feature/Setting: Schedule and automate posts with "Graph API: ScheduledPosts" for event visibility.
3.13. Instagram
• Feature/Setting: Share promotional media with "Instagram Content Publishing API" linked to event campaigns.
3.14. Google Sheets
• Feature/Setting: Use as a real-time database and automate updates with "Sheets API".
3.15. Zapier
• Feature/Setting: Multiplex event triggers to marketing stacks with "Zaps" configured for each event step.
3.16. Typeform
• Feature/Setting: Trigger automations on new submissions using "Webhooks API" for registrations.
3.17. ActiveCampaign
• Feature/Setting: Automate CRM updates and email sequences via "Automations API".
3.18. SurveyMonkey
• Feature/Setting: Trigger survey sends post-event with "Webhooks" for automated feedback collection.
3.19. Google Ads
• Feature/Setting: Launch automated workflow-triggered retargeting campaigns using "AdWords API".
3.20. Calendly
• Feature/Setting: Automated notifications and data sync via "Webhooks API" on booked webinars/events.
3.21. Trello
• Feature/Setting: Update boards/lists using "Trello API" based on event status/attendee metrics.
3.22. Monday.com
• Feature/Setting: Automate item creation and updates for event progress using "Board Automation API".
Benefits
4.2. Automated reminders and follow-ups increase attendee engagement and show rate.
4.3. Ensures all touchpoints—emails, SMS, posts—are automatable and timely without human intervention.
4.4. Automating attendee and lead data capture maximizes return on event investment.
4.5. Automated post-event engagement and feedback collection boost reputation and improvements.
4.6. Automation accelerates event ROI and provides actionable attendee insights for lighting contractors.
4.7. Cross-platform automation improves reach, consistency, and professional image in the marketplace.