A/B testing automation for marketing offers and creatives

**Purpose**

1.1. Automate A/B testing of marketing offers, emails, SMS, ads, and creatives to Acura vehicle prospects and owners to systematically improve engagement, conversion rates, and campaign ROI in a high-frequency, data-driven retail automotive environment.
1.2. Eliminate manual segmentation and randomization by deploying precise, real-time variant distribution and performance monitoring across omnichannel campaigns for new models, service offers, loyalty events, and retention programs.

**Trigger Conditions**

2.1. Scheduled campaign launches (e.g., new model introduction, holiday event).
2.2. User interaction (site visit, email click, SMS reply).
2.3. Inventory or data updates (new stock, end-of-quarter push).
2.4. Custom triggers (e.g., prospect reaching nurture threshold, birthday).

**Platform Variants**

3.1. Salesforce Marketing Cloud
• Journey Builder API: Configure entry event to split audience and trigger A/B test emails.
3.2. Iterable
• Experiments API: Set treatment groups, automate winner selection based on open/click rates.
3.3. HubSpot
• Workflows + Email A/B Testing: Use workflow triggers to send variant emails based on list rules.
3.4. Braze
• Canvas Flow: Define split paths and automate in-channel winner promotion.
3.5. Adobe Campaign
• Offer Management API: Serve dynamic content via offers, randomize variants.
3.6. Oracle Eloqua
• Program Canvas Decisions: Use A/B testing action to route contacts and automate winner logic.
3.7. Klaviyo
• Flow Builder A/B: Trigger A/B splits for dealership or service emails.
3.8. ActiveCampaign
• Automation split testing: Configure audience and automate variant distribution.
3.9. Twilio
• Messaging API: Automate SMS content variants, collect and parse response metric.
3.10. SendGrid
• A/B Testing API: Deploy email versions programmatically, trigger winner based on criteria.
3.11. Mailchimp
• Campaigns.create with “A/B test” type: Distribute Acura offer variants at send-time.
3.12. Google Ads
• Experiments API: Launch ad copy/creative split, automate budget shift to top performer.
3.13. Facebook Marketing API
• Split Test endpoint: Post creative A/B test for Acura campaigns, retrieve winning ad ID.
3.14. Optimizely
• Experiment API: Push web page/content variants, auto-detect conversions from Acura shoppers.
3.15. Unbounce
• Smart Traffic: Configure for Acura landing pages; system routes traffic and collects engagement data.
3.16. Amplitude
• Experiment API: Automate assignment, measure funnel behavior for creative variants.
3.17. Segment
• Event Tracking + Experiment integration: Route users, log variant, aggregate response across tools.
3.18. VWO
• A/B Test API: Set up experiment for dealer microsites, track conversions.
3.19. Pardot
• Engagement Studio: Automated A/B send and winner routing for retention workflows.
3.20. Cheetah Digital
• Experiences API: Launch and monitor dynamic offer tests for dealer promotions.

**Benefits**

4.1. Accelerates learning cycles, delivering highest-performing content to Acura leads.
4.2. Data-driven offer optimization at scale for each major campaign type.
4.3. Granular attribution and feedback for individual creative assets, channels, and audiences.
4.4. Full audit and compliance traceability for regulatory automotive retail standards.
4.5. Reduces manual campaign work, freeing up dealer marketing resources for higher-value strategy.