Automated unsubscribe and data privacy preference management

Purpose

1.1. Implement a workflow to process unsubscribe requests and data privacy changes from Acura customers.
1.2. Ensure compliance with global privacy regulations (GDPR, CCPA, etc.) by managing email, SMS, and contact preferences automatically.
1.3. Synchronize updated preferences with CRM, marketing automation, and communication tools.
1.4. Improve customer trust and retention by providing immediate confirmation and intelligent suppression from future campaigns.

Trigger Conditions

2.1. Customer clicks “unsubscribe” in dealership email or SMS.
2.2. Customer submits a data privacy or preference form on the dealership website.
2.3. API call received to adjust contact preferences via partner or OEM portal.
2.4. Inbound message detected with keywords (“unsubscribe”, “opt-out”, “remove my data”).

Platform Variants

3.1. Salesforce Marketing Cloud
• Function: API Event Entry for Journey Builder.
• Config: Configure REST API endpoint to receive unsubscribe/webform events, trigger journey to update preferences in Contact model.

3.2. HubSpot
• Setting: Subscription Preferences API.
• Config: POST request to /email/public/v1/subscriptions/{userId}/status endpoint to apply new preferences.

3.3. Mailchimp
• Feature: Webhook automation.
• Config: Configure outbound webhooks on unsubscribe events; receive and handle within customer database.

3.4. ActiveCampaign
• Feature: Contact Automation Trigger.
• Config: Use “Unsubscribes from a list” and “Privacy request submitted” triggers to update tags/status.

3.5. SendGrid
• Setting: Event Notification via Webhooks.
• Config: Subscribe to ‘unsubscribe’ event type in Event Notification settings; POST workflow to update CRM.

3.6. Twilio SMS
• Feature: Incoming Message Webhook.
• Config: Configure keyword-based triggers in Twilio Studio, auto-respond and tag/opt-out contact.

3.7. Klaviyo
• Feature: List Unsubscribe Trigger.
• Config: Use “unsubscribe” workflow in Flow Triggers to remove/send to suppression list via Profiles API.

3.8. Zendesk
• Setting: Custom Ticket Trigger.
• Config: Auto-create tickets for data/privacy changes, route by tag and notify marketing team API.

3.9. Zoho CRM
• Feature: Workflow Rule + Webhook.
• Config: Listen for changes to “Do Not Contact” field, push updates via webhook.

3.10. Constant Contact
• Feature: Contact Event API.
• Config: PATCH to /contacts endpoint with new permission status on unsubscribe.

3.11. Microsoft Dynamics 365
• Setting: Data Privacy Preferences API.
• Config: Update contact record via PATCH on /contacts/{id}; automate triggers for “Do Not Email”.

3.12. Marketo
• Feature: REST API Bulk Import/Update.
• Config: POST to /rest/v1/leads.json to adjust unsub fields; use trigger campaigns to drive suppression.

3.13. Intercom
• Setting: Webhook Subscription + Tagging.
• Config: Subscribe to “Contact Unsubscribed” event; automatically tag or update attribute.

3.14. Slack
• Integration: Incoming Webhooks for Alerts.
• Config: Send alert to compliance/private channel with unsubscribe event data.

3.15. Shopify
• Feature: Customer Data API.
• Config: PATCH Customer endpoint, mark as “email_marketing_consent: not_subscribed”.

3.16. Outlook 365 (Microsoft Graph)
• Setting: Mail Flow Rule.
• Config: Auto-forward “unsubscribe” emails to workflow endpoint for processing.

3.17. Google Sheets
• Integration: Sheets API Append Row.
• Config: Append new unsub/privacy events for manual or automated review.

3.18. Airtable
• Feature: Webhooks + Automations.
• Config: Trigger on “opt-out” field update, sync data to other marketing platforms.

3.19. Pipedrive
• Setting: Webhook Triggers.
• Config: Create webhook on contact “unsubscribed” field, automate further actions.

3.20. Typeform
• Feature: Form Submission Webhook.
• Config: On privacy request form submit, POST to webhook processing endpoint.

3.21. Freshdesk
• Setting: Automations: Ticket Creation.
• Config: Auto-route “data privacy” tickets, trigger update in communication preference platform.

3.22. Monday.com
• Feature: Integromat/Make Integration.
• Config: Update board item on new unsubscribe, trigger workflow to other systems.

Benefits

4.1. Always up-to-date customer marketing consent across communication channels.
4.2. Immediate, traceable compliance with privacy laws and audit requirements.
4.3. Reduced manual processing and error rates for unsubscribe/data privacy requests.
4.4. Enhanced customer satisfaction and brand trust through instant confirmations.
4.5. Seamless synchronization between dealership CRM, OEM systems, and all marketing apps.