Purpose
1. Automatically deliver promotions to potential buyers located near the dealership.
2. Engage prospects with timely, location-based offers, model launches, and event invites.
3. Use proximity data to increase in-person dealership visits and demo bookings.
4. Enhance ROI by minimizing untargeted campaigns and maximizing engagement.
Trigger Conditions
1. Prospect device enters a defined geofence radius from the dealership.
2. User segments meet promotion criteria (e.g., lease expiring soon, past leads).
3. Scheduled campaigns aligned with special events or inventory clearance.
4. Real-time lead intent signals captured from website or app activity.
Platform Variants
1. Twilio SMS
• Feature/Setting: Programmable Messaging API — trigger SMS on geofence entry; configure sender ID with dealership name.
2. Airship
• Feature/Setting: Location Triggers — trigger push notifications to app users inside a custom geofence.
3. Google Firebase Cloud Messaging
• Feature/Setting: FCM Topics — subscribe users by geo-segment; send location-based notifications automatically.
4. Salesforce Marketing Cloud
• Feature/Setting: Mobile Studio — configure SMS/push journeys activated by location-aware automations.
5. Braze
• Feature/Setting: Geofence Campaigns — automate personalized mobile pushes as users enter predefined zones.
6. Adobe Campaign
• Feature/Setting: Location-based messaging workflows — configure event-driven triggers for targeted promotions.
7. Facebook Ads
• Feature/Setting: Store Traffic Objective — auto-deliver ads to Facebook/Instagram users nearby; dynamic ad copy.
8. Google Ads
• Feature/Setting: Local Campaigns — configure radius targeting for Acura dealer; sync offers dynamically.
9. ActiveCampaign
• Feature/Setting: Geo-location Automation — trigger email or SMS sequences based on live location data.
10. Segment
• Feature/Setting: Real-time Event Tracking — forward geolocation triggers to downstream channels.
11. OneSignal
• Feature/Setting: Location-based Push — automate campaign sends based on exact prospect GPS coordinates.
12. Intercom
• Feature/Setting: Custom Bots + Geolocation — initiate chat messages when users enter specified zones.
13. HubSpot
• Feature/Setting: Workflow Triggers by Geolocation — sync CRM contacts and fire location-based outreach.
14. Mailchimp
• Feature/Setting: Contact Segmentation by Location — automate sends as contacts enter defined postal code areas.
15. Pipedrive
• Feature/Setting: Workflow Automation — trigger follow-up or calls when leads are physically close to the dealership.
16. Marketo
• Feature/Setting: Location-based Smart Campaigns — build engagement programs tied to geofence events.
17. Oracle Responsys
• Feature/Setting: Mobile App Geo-triggered Messaging — deliver instant app messages as users approach.
18. Zendesk Sunshine
• Feature/Setting: Event-driven Messaging — trigger support or promo outreach when prospects’ coordinates match rules.
19. Klaviyo
• Feature/Setting: Geo-segmented Flow Triggers — automate sequence starts for contacts within dealer radius.
20. WebEngage
• Feature/Setting: Geofence Push Campaign — set up triggers for in-app/off-app engagement within target area.
21. Vibes
• Feature/Setting: Mobile Wallet Geo-offers — push location-based coupons directly to prospect wallets.
22. Localytics
• Feature/Setting: Location-based Engagement — automate alerts for users entering geo-segments.
23. Leanplum
• Feature/Setting: Triggered Messaging by GPS — send personalized messages at precise locations.
Benefits
1. Increased in-store visit rates due to relevant, location-timed outreach.
2. Improved campaign ROI by reducing wasted impressions on out-of-area prospects.
3. Stronger prospect engagement with hyper-local, personalized communication.
4. Data-driven insights on campaign efficiency and prospect behavior.
5. Automation reduces manual workload—frees staff for high-value interactions.
Marketing & Retention Automation