Integration of campaign analytics with CRM

**Purpose**

1.1. Unify campaign analytics data (open rates, CTRs, conversions) from multiple channels into the CRM for accurate tracking of leads, opportunities, and customer behavior.
1.2. Enable relationship managers to trigger personalized outreach, retargeting, or incentives based on behavioral insights.
1.3. Automate closed-loop reporting between marketing campaigns and sales activity for Acura vehicle promotions and service reminders.

**Trigger Conditions**

2.1. New campaign data logged by marketing platforms.
2.2. Conversion events, form submissions, or significant engagement (e.g., 3+ touchpoints).
2.3. Scheduled daily/weekly sync.
2.4. CRM record update upon receiving relevant campaign analytics.

**Platform Variants**

3.1. Salesforce
• API: REST API `/services/data/vXX.X/sobjects/Lead` (POST to insert campaign data into Lead object).
3.2. HubSpot
• Endpoint: "Engagements API" to associate campaign events to contact records.
3.3. Microsoft Dynamics 365
• API: "Update Entity" operation for Lead or Opportunity with campaign analytics fields.
3.4. Zoho CRM
• API: "Insert Records" under Campaigns module with analytics attributes.
3.5. Mailchimp
• Endpoint: "Reports API" (GET `/reports`) for extracting email performance metrics.
3.6. Google Analytics
• API: "Reporting API v4" — query for conversions/campaign source data by time period.
3.7. Facebook Ads
• API: "Ad Insights" (GET `/act_/insights`) for campaign performance.
3.8. Google Ads
• API: "Google Ads API" — fetch click/conversion data into CRM.
3.9. Marketo
• Feature: REST API "Get Lead Activities" to retrieve campaign interaction events.
3.10. ActiveCampaign
• API: Contact Activities endpoint — pull campaign engagement data.
3.11. Pardot (Salesforce Marketing Cloud Account Engagement)
• API: `/api/visitorActivity/version/3/do/query` — export recent campaign interactions.
3.12. Klaviyo
• API: "Metrics API" — GET event analytics for contacts.
3.13. Iterable
• API: "Events API" /campaignEventMetrics for analytics extraction.
3.14. SendGrid
• API: "Marketing Campaigns Stats" for email campaign analytics.
3.15. LinkedIn Ads
• API: `/adAnalyticsV2` endpoint for synchronized campaign performance data.
3.16. TikTok Ads
• API: `/open_api/v1.2/report/ad/get/` for UTM-level performance summary.
3.17. Outreach
• API: "Prospects API" — update lead records with campaign touchpoints.
3.18. Dynamics 365 Marketing
• API: "Interactions API" — map response events to CRM customer record.
3.19. SugarCRM
• API: "Campaigns Module" — import and update metrics from email/SMS pushes.
3.20. Segment
• Feature: Track and sync campaign events into CRM destination connector (e.g., Salesforce, HubSpot) via "Track API."

**Benefits**

4.1. Single source of truth for campaign and customer analytics.
4.2. Enhanced lead scoring and personalized retargeting.
4.3. Demonstrated ROI through campaign-to-opportunity linking.
4.4. Reduce manual data transfer and administrative errors.
4.5. Speed up Acura-specific campaign adjustments for retail success.