Scheduled marketing campaign execution via email, SMS, and social media

Purpose

1.1. Enable scheduled, automated delivery of Acura dealer marketing campaigns via email, SMS, and social media, targeting current and prospective customers for dealership promotions, service reminders, new model launches, and retention initiatives.
1.2. Coordinate multi-channel outreach to maximize engagement, conversion rates, and customer retention.
1.3. Standardize timing and message consistency across platforms and track delivery analytics for ongoing campaign optimization.

Trigger Conditions

2.1. Manual scheduling by marketing team (date and time selection for queued campaign).
2.2. Execution of recurring calendar-based triggers (e.g., first of the month, Monday 9 AM).
2.3. Activation upon new offer or inventory updates in dealership management system.
2.4. Triggered by CRM flag for follow-up based on customer behavior such as test drive, service completion, or birthday.

Platform Variants

3.1. Mailchimp (Email, API: /campaigns, POST)
• Feature/Setting: Automated campaign scheduling using audience segments; configure API POST to schedule campaign with specified send time.

3.2. Twilio (SMS, API: /Messages, POST)
• Feature/Setting: Set up SMS campaign with scheduling parameter; automate sending personalized messages to customer phone list.

3.3. Meta Business Suite (Facebook/Instagram, API: /{page-id}/feed, POST)
• Feature/Setting: Pre-schedule posts or ads; set creative content and schedule using POST to appropriate page endpoint.

3.4. ActiveCampaign (Email, API: /campaign/schedule, POST)
• Feature/Setting: Automate batch email sends; API call configures campaign and triggers at assigned datetime.

3.5. Salesforce Marketing Cloud (Email/SMS, API: /messaging/v1, POST)
• Feature/Setting: Use Journey Builder to set scheduled sends for contact segments; configure API POST for trigger.

3.6. Klaviyo (Email, API: /campaigns/{id}/schedule, POST)
• Feature/Setting: Assign exact send time and audience; use scheduling endpoint for campaign trigger.

3.7. HubSpot (Email, API: /email/public/v1/campaigns, POST)
• Feature/Setting: Programmatically schedule workflow-based campaigns for marketing lists via POST request.

3.8. Constant Contact (Email, API: /emails/schedule, POST)
• Feature/Setting: Configure scheduled email sends and set audience; automate via API endpoint.

3.9. Sendinblue (Email/SMS, API: /emailCampaigns/{campaignId}/sendNow, POST)
• Feature/Setting: Utilize campaign scheduler to push campaigns at set time.

3.10. Buffer (Facebook/Twitter/LinkedIn, API: /updates/create, POST)
• Feature/Setting: Schedule social posts; configure update time, text, and images via code.

3.11. Google Ads (YouTube, API: /batch/jobs, POST)
• Feature/Setting: Automate scheduled video campaign launches; set ad schedule parameters.

3.12. MoEngage (SMS/Email/Push, API: /campaigns/create, POST)
• Feature/Setting: Schedule across SMS, email, and app push; define audience and set trigger datetime.

3.13. Iterable (Email/SMS, API: /campaigns/schedule, POST)
• Feature/Setting: Schedule cross-channel campaigns for user segments via API.

3.14. Pardot (Email, API: /email/schedule, POST)
• Feature/Setting: Automate marketing emails for selected leads; schedule with API call.

3.15. WhatsApp Business API (SMS, Endpoint: /messages, POST)
• Feature/Setting: Schedule message sends using template messages and defined contacts.

3.16. TikTok for Business (Social Video, API: /video/publish, POST)
• Feature/Setting: Schedule video posts for brand awareness; set campaign timing in API payload.

3.17. Zapier (Multi-channel, Webhooks, POST)
• Feature/Setting: Configure workflow to trigger at scheduled times and pass to other channels/platforms.

3.18. Zoho Campaigns (Email, API: /campaigns, POST)
• Feature/Setting: Schedule campaign delivery, select recipient list, and automate via API parameters.

3.19. Mailjet (Email/SMS, API: /send, POST)
• Feature/Setting: Program campaign with scheduled launch via API call.

3.20. Viber Business Messages (Messaging, API: /viber/send_message, POST)
• Feature/Setting: Predefine SMS/Viber campaigns; set time for automated customer reach-out.

Benefits

4.1. Ensures unified, timely outreach across all digital channels, increasing ROI of each marketing campaign.
4.2. Reduces manual error and operational overhead, freeing up marketing resources.
4.3. Enables rapid iteration and real-time campaign adjustments based on performance analytics.
4.4. Personalizes communication at scale, boosting engagement and long-term retention among Acura vehicle customers.
4.5. Facilitates full compliance with opt-in/opt-out regulations and campaign reporting standards.