Automated email and SMS marketing campaigns

Purpose

1. Automate distribution of personalized email and SMS marketing campaigns for corporate clients at indoor golf facilities, targeting event promotions, membership offers, reminders, loyalty rewards, and announcements for tournaments, special packages, seasonal deals, and engagement activities.

2. Automating curated multi-channel touchpoints to increase client retention, booking frequency, customer satisfaction, up-sell/cross-sell rates, and overall brand presence in the competitive sports & recreation industry.

Trigger Conditions

1. New corporate inquiry submission via web or app.

2. Scheduled or completed booking for a corporate golf event.

3. Upcoming event or membership renewal reminder date.

4. Corporate client inactivity period detected (e.g., 30 days without booking).

5. Seasonal campaign dates (holidays, new year, summer, etc.).

6. Achievement of loyalty program threshold by a corporate account.

7. Manual trigger by sales or marketing manager.

Platform Variants

1. Twilio SMS

• Feature/Setting: SMS API, automate outbound messages; Sample: Configure SMS template with merged client data and event reminders.
  

2. SendGrid

• Feature/Setting: Marketing Campaigns API, automate targeted email sends; Sample: Configure campaign workflow with dynamic templates and scheduling.
  

3. Mailchimp

• Feature/Setting: Automated Customer Journeys; Sample: Set triggers for new sign-ups and automate welcome emails and follow-ups.
  

4. Constant Contact

• Feature/Setting: Email Automation, automate recurring newsletters; Sample: Segment corporate lists and automate scheduled sends.
  

5. ActiveCampaign

• Feature/Setting: Automations builder; Sample: Trigger automated series based on client actions or inactivity.
  

6. HubSpot

• Feature/Setting: Workflow Automation, automate nurture sequences; Sample: Automatic emails/SMS based on form fills or event sign-ups.
  

7. Salesforce Marketing Cloud

• Feature/Setting: Journey Builder; Sample: Automate multi-step SMS and email workflows for various corporate milestones.
  

8. Klaviyo

• Feature/Setting: Flow Builder; Sample: Automate segmentation-based email or SMS campaigns triggered by golf event bookings.
  

9. MoEngage

• Feature/Setting: Push & SMS automation; Sample: Automate birthday offers and event follow-ups.
  

10. Zoho Campaigns

• Feature/Setting: Autoresponder; Sample: Automate event confirmations and post-event thank-you emails.
  

11. Drip

• Feature/Setting: Email automation workflows; Sample: Automate abandonment follow-ups and company account onboarding.
  

12. Omnisend

• Feature/Setting: Automation workflows, automate SMS/email combos; Sample: Set up abandoned booking re-engagements.
  

13. GetResponse

• Feature/Setting: Automation Builder; Sample: Automate pre-event educational tips via email or SMS.
  

14. Infobip

• Feature/Setting: SMS/WhatsApp API integrations; Sample: Automate reminders and confirmations for group bookings.
  

15. SharpSpring

• Feature/Setting: Workflow Automation; Sample: Automate lead-nurturing email and SMS post-tournament.
  

16. Benchmark Email

• Feature/Setting: Triggered Emails; Sample: Automate rating/review requests post-corporate event.
  

17. Gupshup

• Feature/Setting: SMS API; Sample: Automate RSVPs and last-minute announcements.
  

18. Amazon SES

• Feature/Setting: Bulk Email Send API; Sample: Automate campaign sends for mass event promotions.
  

19. MessageBird

• Feature/Setting: SMS Flow automation; Sample: Configure booking reminders and satisfaction surveys.
  

20. Plivo

• Feature/Setting: SMS/MMS API; Sample: Automate multimedia invite flows and confirmations.
  

21. Iterable

• Feature/Setting: Workflow Studio; Sample: Automate dynamic personalization of offers based on engagement patterns.
  

22. Mailjet

• Feature/Setting: Email Automation; Sample: Automate onboarding emails and feedback collection.
  

Benefits

1. Automates timely outreach, reducing missed opportunities for up-sell and retention.

2. Ensures consistency in corporate messaging, increasing brand trust and recognition.

3. Automates follow-up and reduces manual workload for marketing and sales teams.

4. Enables scalable, data-driven targeting and segmentation for higher ROI.

5. Automates multi-channel campaign launches, adapting messaging for greater impact.

6. Automates response tracking, enabling agility for campaign optimization and real-time engagement.