Performance reporting on marketing campaigns

Purpose

1. Automate the collection, aggregation, and analysis of all marketing campaign data across digital and offline channels, providing beautician businesses with real-time and periodic performance reporting, actionable insights, channel attribution, cost-effectiveness, and ROI visualization for continuous marketing optimization.

Trigger Conditions

1. Automatedly scheduled intervals (daily, weekly, monthly, campaign end).

2. New marketing campaign launch or activity detected.

3. Marketing spend thresholds met or exceeded.

4. Reception of conversion, engagement, or lead events.

5. Upon request from business dashboard or management system.

Platform Variants

1. Google Analytics

• Feature/Setting: Reporting API v4 — configure GET requests for campaign source, medium, UTM tracking, and goal completions.
  

2. Facebook Ads

• Feature/Setting: Marketing API — automate pull of ad performance by audience, spend, impressions, and click-throughs.
  

3. Instagram Insights

• Feature/Setting: Graph API — automate campaign engagement, reach, and interaction metrics retrieval.
  

4. Google Ads

• Feature/Setting: Google Ads API — setup reports on ad group stats, conversions, and cost-per-acquisition (CPA).
  

5. LinkedIn Marketing Solutions

• Feature/Setting: Reporting API — automate collection of sponsored content analytics, engagement, leads, and demographics.
  

6. Twitter Ads

• Feature/Setting: Ads API — automate campaign metrics by objective, spend, and audience targeting response.
  

7. Mailchimp

• Feature/Setting: Campaign Reports API — automate retrieval of email opens, clicks, bounces, subscriber growth.
  

8. HubSpot

• Feature/Setting: Marketing Events API — automate synchronization of campaign performance including engagement and lead attribution.
  

9. Salesforce

• Feature/Setting: Marketing Cloud Report API — automate dashboard extraction for campaign journeys and lead conversions.
  

10. Zoho Campaigns

• Feature/Setting: Campaign Reports API — automate summarization of open rate, click rate, and recipient behavior metrics.
  

11. ActiveCampaign

• Feature/Setting: Reports Endpoint — automate email, automation, and sales effectivity analytics.
  

12. SendGrid

• Feature/Setting: Statistics API — automate email campaign performance metrics collection.
  

13. Klaviyo

• Feature/Setting: Campaign Analytics — automate fetch of list growth, engagement, and purchase attribution data.
  

14. TikTok Ads

• Feature/Setting: Marketing API — automate video completion, engagement, and campaign spend reporting.
  

15. Pinterest Ads

• Feature/Setting: Analytics API — automate retrieval of pin impressions, engagement, demographic data for each campaign.
  

16. Snapchat Ads

• Feature/Setting: Marketing API — automate ad set analytics, swipe-up rate, and targeting performance.
  

17. Shopify

• Feature/Setting: Reporting API — automate fetch of marketing traffic attribution and sales conversion rates.
  

18. Microsoft Advertising

• Feature/Setting: Reporting API — automate delivery and engagement metrics for search and display campaigns.
  

19. SEMrush

• Feature/Setting: Projects API — automate competitive research, keyword ranking, and position tracking on paid campaigns.
  

20. Google Data Studio

• Feature/Setting: Data Connector — automate importing, aggregating, and visualizing data from all campaign sources.
  

21. Hootsuite

• Feature/Setting: Analytics API — automate consolidation of multi-channel posts, engagement, and campaign reach.
  

22. Buffer

• Feature/Setting: Analytics — automate campaign performance tracking and comparison across scheduled campaigns.
  

Benefits

1. Automates the aggregation of marketing data, reducing manual effort and likelihood of errors.

2. Enables automated, timely insights and faster decision-making for campaign optimization.

3. Streamlines reporting, providing a single automated dashboard for all platforms.

4. Enhances ROI by automatedly identifying under/over-performing campaigns for reinvestment or adjustment.

5. Supports compliance and transparency by automated archiving and audit-trail of campaign data and results.

6. Reduces operational costs by automating marketing analysis tasks previously done by staff.

7. Allows for automated alerts or notifications to highlight critical performance changes or issues in real-time.