Purpose
1.2. Automatically prompt satisfied guests for public testimonials and dissatisfied for private resolution, improving online reputation.
1.3. Facilitate timely, templated management responses to new reviews across channels, ensuring customer engagement and brand consistency.
1.4. Centralize review flows and reporting for marketing and operational analytics, optimizing ongoing strategy.
Trigger Conditions
2.2. X hours/days after dine-in or delivery detected by CRM or booking system.
2.3. Positive NPS, survey, or feedback form submission.
2.4. New public review detected on monitored platforms.
Platform Variants
3.1. Twilio SMS
• Feature: SMS API; post-visit automated SMS review invitations.
• Sample Configuration: Trigger on POS transaction, send SMS with survey/review link.
3.2. SendGrid
• Feature: Transactional Email API; personalized review request emails.
• Sample Configuration: Order complete event triggers branded feedback email.
3.3. Google My Business API
• Feature: Reviews API; retrieval and response posting to Google reviews.
• Sample Configuration: Poll for new reviews daily, auto-respond with template.
3.4. Facebook Graph API
• Feature: Reviews endpoint; fetch and comment on Facebook page reviews.
• Sample Configuration: Monitor for new reviews, post response via API.
3.5. Yelp Fusion API
• Feature: Business Reviews; fetch and reply automation.
• Sample Configuration: Scheduled data pull, automated response handling.
3.6. TripAdvisor Content API
• Feature: Review fetching/response capability.
• Sample Configuration: Event-based trigger—on new review, send manager alert and pre-set response.
3.7. Trustpilot Business API
• Feature: Invitation API, Automated response.
• Sample Configuration: Post-transaction, send Trustpilot invite; respond to new reviews.
3.8. Mailchimp
• Feature: Automated follow-up email drip for review requests.
• Sample Configuration: Order completion triggers review campaign.
3.9. SurveyMonkey
• Feature: Survey Distribution API; direct review and feedback requests.
• Sample Configuration: Post-visit, push custom survey via email/SMS.
3.10. WhatsApp Business API
• Feature: Message template; send review requests via WhatsApp.
• Sample Configuration: Order fulfillment triggers WhatsApp message.
3.11. Slack
• Feature: Incoming Webhooks; notify staff of new reviews.
• Sample Configuration: New review event posts message to review response channel.
3.12. Zapier
• Feature: Workflow automation between POS/CRM and review platforms.
• Sample Configuration: Transaction → Zapier → review invite via email/SMS/social.
3.13. HubSpot
• Feature: Workflow automation + marketing emails.
• Sample Configuration: CRM order closed triggers automated review outreach.
3.14. Zendesk
• Feature: Ticket automation; negative feedback generates support tickets.
• Sample Configuration: Poor feedback triggers follow-up ticket for recovery.
3.15. Freshdesk
• Feature: Ticket API for negative review handling.
• Sample Configuration: New bad review → Freshdesk ticket → assigned manager.
3.16. Salesforce
• Feature: Journey Builder; multi-channel review request flow.
• Sample Configuration: Customer purchase journey triggers review invite.
3.17. Intercom
• Feature: Custom bots for review follow-ups.
• Sample Configuration: Post-chat with satisfied customer triggers review ask.
3.18. Aircall
• Feature: Call trigger reviews; follow-up survey post support call.
• Sample Configuration: End of delivery support call triggers SMS/email.
3.19. Zendesk Sell
• Feature: Automated tasks when deal closes.
• Sample Configuration: Sale closing triggers review invite workflow.
3.20. Google Forms
• Feature: Auto-send survey on transaction complete.
• Sample Configuration: CRM task completion → auto-email with custom review form.
3.21. Jira Service Management
• Feature: Auto-create issue on negative reviews for escalation/tracking.
• Sample Configuration: Review rating ≤ 3 triggers Jira ticket.
3.22. Microsoft Teams
• Feature: Review notification bot.
• Sample Configuration: Bot posts in team channel for new reviews and responses.
3.23. ReviewTrackers
• Feature: Centralized fetching, monitoring, and automated response rules.
• Sample Configuration: Sync with all review platforms, auto-comment, report to marketing.
Benefits
4.2. Accelerates issue resolution by prompting timely management intervention on negative reviews.
4.3. Ensures consistent response tone and improved customer relationships.
4.4. Increases operational efficiency, frees staff from repetitive tasks, and consolidates analytics for strategy refinement.