Purpose
1. Automate the aggregation, analysis, and real-time distribution of marketing campaign metrics across all digital marketing channels for Algerian restaurants.
2. Enable rapid performance insights into email, social media, ads, and website traffic, with automated reporting and benchmark alerts tailored to Algerian cuisine campaigns.
3. Reduce manual monitoring, error, and lag in campaign optimization through continuous data flow and smart notifications.
Trigger Conditions
1. New campaign launched or updated in a connected platform.
2. Scheduled interval (e.g., hourly, daily, weekly) or upon receiving new metric data.
3. Performance threshold crossed (e.g., low CTR, high bounce rate, follower growth drop).
4. Manual override by marketing manager for ad hoc reporting.
Platform Variants
1. Facebook Graph API
• Feature/Setting: /v18.0/adaccounts/{ad-account-id}/insights; set fields like impressions, reach, clicks; schedule GET requests post-campaign launch.
2. Instagram Graph API
• Feature/Setting: /{ig-user-id}/insights; extract engagement, reach, saves; configure recurring GET job with campaign hashtags.
3. Google Ads API
• Feature/Setting: SearchStream method; select metrics_cost_micros, metrics_clicks, metrics_conversions; set job trigger after ad group updates.
4. Google Analytics Data API
• Feature/Setting: runReport POST; dimensions: source, campaign; metrics: users, sessions; automate on daily and on-campaign-completion basis.
5. Twitter API v2
• Feature/Setting: GET /2/tweets/metrics; fields: impressions, engagement; trigger extraction on tweet post or scheduled scan.
6. LinkedIn Advertising API
• Feature/Setting: GET /adAnalyticsV2; metrics: clicks, impressions, conversions; set scheduled pulls for campaign sets tagged “Algerian Cuisine.”
7. Mailchimp Marketing API
• Feature/Setting: GET /reports/campaigns; metrics: open_rate, click_rate, bounces; configure automation on new campaign send or scheduled.
8. HubSpot Marketing API
• Feature/Setting: GET /email/events; track deliverability, engagement, unsubscribes; trigger on send event or performance callback.
9. ActiveCampaign API
• Feature/Setting: GET /api/3/campaignReports/{id}; targets open, link clicks, forwards; set fetching at campaign conclusion.
10. Pinterest Marketing API
• Feature/Setting: GET /ads/v4/analytics; fields: spend, saves, link clicks; scheduled analytics after pin campaign.
11. TikTok Marketing API
• Feature/Setting: GetCampaignReport endpoint; metrics: impressions, video views, engagement; schedule daily fetch for ongoing analysis.
12. YouTube Analytics API
• Feature/Setting: reports.query; metrics: views, watchTime, interaction metrics; triggered on video campaign publication.
13. Salesforce Marketing Cloud REST API
• Feature/Setting: /email/v1/campaigns; pull opens, clicks, unsubscribes; schedule on completion of Algerian promotions.
14. Klaviyo API
• Feature/Setting: GET /campaigns/{campaign_id}/metrics/timeline; targets open, click rates; run hourly while campaign is live.
15. SEMrush API
• Feature/Setting: /projects/analytics/top_keywords; obtain traffic, cost, conversions; use for SEO campaign tracking.
16. Ahrefs API
• Feature/Setting: GET /v3/site-audit-new; extract keywords, backlinks for Algerian cuisine campaigns; configure post-content launch.
17. Sprout Social API
• Feature/Setting: GET /messages/analytics; collects engagement for all social platforms; set for daily reporting.
18. Buffer API
• Feature/Setting: GET /analytics/updates; queue and pull engagement data for each published post; interval set to twice/day.
19. Hootsuite API
• Feature/Setting: GET /socialProfiles/{profile_id}/analytics; schedule for all managed Algerian accounts.
20. Zapier Webhooks
• Feature/Setting: POST updated metrics to Slack or email; triggered upon new data aggregation from any of the above sources.
Benefits
1. Eliminates repetitive manual compilation of campaign results from multiple channels.
2. Provides rapid, unified analytics for Algerian restaurant marketing optimization.
3. Enables proactive campaign adjustments using real-time threshold alerts.
4. Supports data-driven decisions with automated, transparent performance reporting.
5. Increases marketing team efficiency by centralizing campaign intelligence across all platforms.
Marketing & Social Media Automation