Follow-up campaigns for lapsed customers

Purpose

1.1. Re-engage lapsed customers by automating personalized marketing campaigns to win back clientele, increase return rates, and boost sales for an Algerian restaurant.
1.2. Deliver timely offers, event invitations, or feedback requests after a customer’s inactivity threshold, enhancing brand recall through omnichannel outreach.
1.3. Assist staff by removing manual outreach, enabling scalable marketing, and gathering actionable data on campaign performance and customer preferences.

Trigger Conditions

2.1. Customer has not visited or made a purchase within X days (e.g., 30/60/90 days).
2.2. Loyalty program inactivity flagged by POS or CRM.
2.3. No engagement with recent promotions or email campaigns.
2.4. Customer unsubscribed from other campaigns but active in contact database.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: Messaging API → Automated SMS with last-visit detection webhook and reactivation coupon code.

3.2. SendGrid
• Feature/Setting: Marketing Campaigns API → Create dynamic email sequences triggered by inactivity segment flag.

3.3. Mailchimp
• Feature/Setting: Customer Journeys → Journey “Winback Series” triggered for contacts untouched for X days.

3.4. HubSpot
• Feature/Setting: Workflows → Automated email/rescue offer triggered by custom “Lapsed” contact property.

3.5. ActiveCampaign
• Feature/Setting: Automations → “Lapsed Customer Tag” triggers multi-channel (email/SMS) win-back sequence.

3.6. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder → Inactivity-based exit path to re-engagement email/SMS journey.

3.7. Zapier
• Feature/Setting: Workflow Automation → Detects inactivity in CRM/POS, triggers campaign on chosen channel.

3.8. Klaviyo
• Feature/Setting: Flows → Segment-based lapsed customer emails with restaurant voucher dynamic blocks.

3.9. WhatsApp Business API
• Feature/Setting: Message Templates → Time-lapse based outreach with reservation/offer button.

3.10. Facebook Messenger API
• Feature/Setting: Automated chat sequence triggered for users not interacting recently, with event invite.

3.11. Google Ads Customer Match
• Feature/Setting: Audience Sync → Target lapsed emails/phones with special returner ad promotions.

3.12. Shopify Flow (if online ordering/shop)
• Feature/Setting: “Customer inactivity” trigger → Send custom follow-up email/coupon.

3.13. Pabbly Connect
• Feature/Setting: Workflow to email/SMS on inactivity flag from Google Sheets or POS.

3.14. Intercom
• Feature/Setting: Automated messages → Direct lapsed contacts to reservation link or survey.

3.15. Customer.io
• Feature/Setting: Rules/Segments → Behavior-based email/SMS reminders for customers absent for X days.

3.16. Iterable
• Feature/Setting: Triggered Campaigns → Win-back journey for lapsed users with unique offer.

3.17. Omnisend
• Feature/Setting: Workflow Automation → Inactive customer emails/SMS with Algerian cuisine highlights.

3.18. Constant Contact
• Feature/Setting: Email Automation → Re-engagement template triggered for defined inactivity period.

3.19. MoEngage
• Feature/Setting: Smart Triggers → Last visited X days ago, launch multi-channel campaign.

3.20. Freshmarketer
• Feature/Setting: Journeys → Segment lapsed customers, auto-send comeback offers via email/SMS.

Benefits

4.1. Increases repeat customer visits and overall restaurant revenue.
4.2. Reduces manual effort and streamlines staff workload.
4.3. Enables precise targeting with personalized, data-driven campaigns.
4.4. Provides measurable insights on what brings customers back.
4.5. Strengthens brand loyalty and customer satisfaction for Algerian cuisine offerings.