Marketing & Social Media AutomationPurpose
1.2. Ensure time-bound offers are announced to customers, updated on relevant platforms, and expired automatically without manual intervention.
1.3. Reduce errors and save operational time by synchronizing promotion-related assets (visuals, descriptions, expiration mechanisms) across all digital touchpoints.
1.4. Centralize marketing campaigns to maintain compliance and consistency for Algerian cuisine theme.
Trigger Conditions
2.2. Manual entry of a new promotion in the promotions dashboard.
2.3. Business rule triggers (e.g., low seasonal sales figures).
2.4. API webhook from ERP or reservation platform indicating promotion start or end.
Platform Variants
3.1. Mailchimp
• Feature/Setting: Automated Campaigns API.
• Configure trigger for campaign start and automated completion, attach promotional templates.
3.2. Facebook Marketing API
• Feature/Setting: Ad Campaign Management.
• Auto-create, schedule, and archive campaign ads for seasonal menus.
3.3. Instagram Graph API
• Feature/Setting: Content Publishing.
• Auto-publish promo posts and stories, auto-remove or archive after expiration.
3.4. Google My Business API
• Feature/Setting: Posts endpoint.
• Auto-publish limited-time offers and schedule their removal.
3.5. Twilio SMS API
• Feature/Setting: Messaging Service.
• Auto-send promotional SMS on start date, stop sending after end date.
3.6. SendGrid
• Feature/Setting: Scheduled Email Campaigns.
• Configure to send promo emails at launch, mark campaign as inactive on expiration.
3.7. HubSpot
• Feature/Setting: Marketing Events API.
• Sync seasonal promotions as marketing events, automate state changes by date.
3.8. WordPress REST API
• Feature/Setting: Scheduled Posts.
• Auto-create and expire promo banners on restaurant website.
3.9. Shopify
• Feature/Setting: Price Rules Admin API.
• Activate discounts at set times, auto-remove after promotion ends.
3.10. Zendesk
• Feature/Setting: Ticket Comments API.
• Auto-insert promo details in customer communications, remove mention after expiration.
3.11. WooCommerce
• Feature/Setting: Scheduled Product Discounts.
• Auto-apply promotion pricing, revert after end-time.
3.12. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder Automation.
• Launch email/SMS journey at campaign start, halt flows at expiration.
3.13. Slack
• Feature/Setting: Scheduled Message API.
• Notify team channels about promo phases, auto-clear after ending.
3.14. Google Calendar API
• Feature/Setting: Events Insertion/Removal.
• Schedule internal reminders for staff regarding promotion lifecycle.
3.15. Airtable
• Feature/Setting: Automation Scripts.
• Auto-log promotion data, update status and expiration via script.
3.16. Zapier
• Feature/Setting: Multi-step Flows w/ Delay.
• Pipeline to trigger, propagate, and deactivate promos across connected apps.
3.17. Trello
• Feature/Setting: Scheduled Cards/Automation.
• Auto-move promotion tasks/cards based on lifecycle dates.
3.18. Pinterest API
• Feature/Setting: Pin Creation/Removal.
• Auto-publish and de-list seasonal recipes and offers.
3.19. Google Ads API
• Feature/Setting: Campaign Scheduling.
• Automate launch and pause of ad campaigns for seasonal periods.
3.20. Discord Webhooks
• Feature/Setting: Automated Posting.
• Broadcast promo start/expiry alerts to community server.
3.21. Squarespace API
• Feature/Setting: Announcement Banner Scheduling.
• Set and remove banners based on promo timelines.
3.22. TikTok for Business API
• Feature/Setting: Video Campaign Automation.
• Schedule video posts for promos, auto-unlist or archive after period.
Benefits
4.2. Eliminates manual errors in activation and expiry of offers.
4.3. Increases efficiency and marketing ROI for Algerian cuisine establishments.
4.4. Frees staff to focus on creative or operational tasks rather than routine promo administration.
4.5. Maintains a consistent, professional, and up-to-date public brand presence.