Marketing & Social Media AutomationPurpose
1.2. Enable omni-channel promotional campaigns for Algerian Restaurant tailored to user behavior, time windows, and preferred channels.
1.3. Integrate analytics for offer performance, customer responses, and repeat visitor tracking.
1.4. Optimize marketing spend and personalize messaging to boost ROI and customer loyalty.
Trigger Conditions
2.2. CRM data on customer segmentation and optimal engagement times.
2.3. Scheduled periodic triggers (daily, weekly) or real-time triggers based on occupancy analytics.
2.4. Event-based triggers, e.g., holiday or special event alignment with low-traffic windows.
Platform Variants
3.1. Twilio SMS
• API: Messages API — Send automated SMS to segmented lists at low-traffic triggers.
• Sample: Set programmable message with dynamic template and send_time = [trigger].
3.2. SendGrid
• API: Marketing Campaigns API — Trigger batch email offers using pre-built Algerian theme templates.
• Sample: Configure schedule_send = [trigger], audience = "Lunch Dine-In Group".
3.3. Facebook Messenger via Meta API
• API: Send API — Dispatch offer blasts as Messenger push at targeted windows.
• Sample: Set messaging_type = "MESSAGE_TAG", tag = "ACCOUNT_UPDATE", time_filter = [off-peak].
3.4. Instagram Direct (Meta Graph API)
• Feature: Direct Message Automation — Send coupon codes as DMs to followers during selected hours.
• Sample: API call to "direct_v2/threads/broadcast_text/" with custom message.
3.5. WhatsApp Business API
• API: /messages — Schedule broadcasts to opt-in customers during designated periods.
• Sample: Inbound webhook triggers POST to WhatsApp /messages with offer text.
3.6. Slack
• API: chat.postMessage — Post special offer updates to internal staff during slow hours.
• Sample: Channel = #promotions, text = generated_offer, window = [quiet shift].
3.7. Google Ads
• API: AdScheduleService — Dynamically increase ad bids/show special ads only for low-traffic times.
• Sample: Set campaign criterion with ad_schedule targeting slow periods.
3.8. Telegram Bot API
• Method: sendMessage — Automated offer blast to Telegram subscribers.
• Sample: sendMessage(chat_id, Algerian_offer_message, when=low_traffic).
3.9. Mailchimp
• API: Campaigns/Actions — Schedule and issue segmented emails with special offers.
• Sample: Set send_time and segment_opts by traffic analysis.
3.10. HubSpot
• Workflow Automation — Use Contact properties/behaviors for trigger, send marketing email.
• Sample: Workflow with if low-traffic, then send Algerian Cuisine offer mail.
3.11. Salesforce Marketing Cloud
• Journey Builder API — Trigger low-traffic journey with custom SMS or push.
• Sample: Event = custom_traffic_dip, Action = multi-channel message push.
3.12. ActiveCampaign
• Automations Builder — Event triggers on traffic data to push short-term offers.
• Sample: Trigger = slow_hours, Action = send email or SMS offer.
3.13. Viber Business Messages
• API: send_message — Push special offer to subscribers within targeted timeframes.
• Sample: Set min/maxTime, message_type = promo.
3.14. Zapier
• App Workflow — Autoplay integration for POS → campaign launch on SMS, Email.
• Sample: Trigger = POS feed, Action = Webhooks to email/SMS platforms.
3.15. Shopify
• API: Script Editor — Time-based promo codes sent via customer notification.
• Sample: DiscountCode API and notify_at = low_traffic.
3.16. Klaviyo
• Flow Triggers — Schedule and automate low-traffic email/minor blasts.
• Sample: Trigger = time_or_event, Flow = AlgerianOfferFlow.
3.17. Google Calendar
• API: Events.watch — Trigger scheduled promotions linked to calendar low-traffic events.
• Sample: Watch feed triggers webhooks to marketing actions.
3.18. Intercom
• API: Messages — Send in-app or email promotional messages based on user data.
• Sample: Segment = time_visitor_active; message_sent = low-dine-in.
3.19. Yelp for Business
• Notification Campaign Tools — Automated special offers posted to profile/reviewers.
• Sample: Schedule offer promotion timing according to quiet periods.
3.20. Constant Contact
• API: Email Campaigns — Automated offer emails with time-window scheduling.
• Sample: schedule_campaign = [low-traffic slot], segment = "recent orders".
Benefits
4.2. Consistent targeted marketing improves customer loyalty and engagement.
4.3. Reduces manual marketing workload and avoids missed sales chances.
4.4. Enables data-driven decision-making and rapid adjustment based on results.
4.5. Ensures message delivery via customer-preferred channels for Algerian Restaurants.