Marketing & Social Media AutomationPurpose
1.2. Nurture subscribers with an onboarding series—first welcome, then educational steps (culture, menu highlights, reservation links) tailored for Algerian cuisine.
1.3. Drive higher customer engagement, retention, and brand loyalty by ensuring every subscriber receives consistent, timely communication.
1.4. Collect and segment users based on engagement with onboarding steps for future restaurant promotions and campaigns.
Trigger Conditions
2.2. Data received via webhook from contact form, restaurant reservation, or social campaign.
2.3. Subscriber added to CRM with tag: “New Algerian Cuisine Subscriber.”
2.4. Trigger for first in onboarding series (Welcome) acknowledged, followed by sequenced steps (e.g., 24h later, then 48h).
Platform Variants
• Feature/Setting: “Automations” → “Welcome new subscribers.” Configure audience list, select Welcome Email trigger, and design message.
3.2. ActiveCampaign
• Feature/Setting: “Automations” → “Start on subscribe.” Set Welcome email series, segment using tags: “Algerian Subscriber.”
3.3. HubSpot
• Feature/Setting: “Workflows” → “Contact enrollment trigger: Subscription form.” Step triggers onboarding email sequence.
3.4. Constant Contact
• Feature/Setting: “Email Automation” – Trigger series for new list members, include promo for Algerian dishes.
3.5. Sendinblue (Brevo)
• Feature/Setting: “Automation” → “When a contact is added to a list.” Onboarding workflow with email template.
3.6. Klaviyo
• Feature/Setting: “Flows” → “List-triggered flow” for new newsletter signups, option for SMS follow-up.
3.7. ConvertKit
• Feature/Setting: “Automations” → “Subscriber joins form.” Configure sequence: Welcome, About Algerian Cuisine, Reservation link.
3.8. GetResponse
• Feature/Setting: “Autoresponders” → Trigger when contact enters list; stepwise onboarding series.
3.9. Zoho Campaigns
• Feature/Setting: “Workflow Automation” → “Triggers: Signup form.” Welcome sequence; tag with “Algerian Food.”
3.10. Salesforce Marketing Cloud
• Feature/Setting: “Journey Builder” → Entry Event: List subscription. Steps for welcome, offer, social intro.
3.11. Moosend
• Feature/Setting: “Automation” → “New subscription to list” trigger; design series for cultural storytelling.
3.12. Drip
• Feature/Setting: “Workflows” → Trigger on form signup, send tags (e.g., Welcome, New Subscriber).
3.13. AWeber
• Feature/Setting: “Campaigns” → “On Subscribe” trigger, schedule onboarding mail series.
3.14. Omnisend
• Feature/Setting: “Automation” → “Signup trigger”; add Algerian restaurant branding in onboarding.
3.15. Mailjet
• Feature/Setting: “Contacts” → “Automation” → “Welcome Flow.” Personalized first contact.
3.16. Amazon SES
• Feature/Setting: Use “SNS Topic” for signup, Lambda function triggers onboarding email via SES sendEmail API.
3.17. Google Workspace (Gmail API)
• Feature/Setting: Use “Watch for new contacts” → “Gmail.users.messages.send” for onboarding sequence.
3.18. Slack
• Feature/Setting: “Incoming Webhook” from form—notify marketing staff of new subscriber; optional auto DM via “chat.postMessage.”
3.19. Twilio SendGrid
• Feature/Setting: “Automation” → “Contact joins list trigger”; send welcome email + optional SMS with Twilio API for phone numbers.
3.20. Intercom
• Feature/Setting: “People joined segment” → Launch onboarding messages via email or chat (“Outbound” → “Automated Messages”).
3.21. Facebook Messenger API
• Feature/Setting: Webhook from signup event, use “messages.send” for chatbot or personal welcome.
3.22. WhatsApp Business API
• Feature/Setting: Use “messages” endpoint to send onboarding message after webhook from signup source.
3.23. Zapier
• Feature/Setting: “Trigger: New Subscriber” on any email platform, chain to “Action: Send Email,” “Add Tag,” or “Notify Slack.”
3.24. Pabbly Connect
• Feature/Setting: “Trigger: New Contact” API; action to send onboarding via preferred provider.
Benefits
4.2. Immediate engagement leads to higher open/click rates and loyalty for the restaurant.
4.3. Automation guarantees consistency in messaging, removes manual workload, mitigates delayed responses.
4.4. Segmentation from onboarding enables precise future targeting for events, dishes, or loyalty programs.
4.5. Scalable—works for any list size and integrates with other marketing, social, or CRM platforms.