Analytics reports on campaign effectiveness

Purpose

1. Automate generation and delivery of analytics reports on campaign effectiveness for Spanish Grill marketing.

2. Analyze social media, email, SMS, and online ad campaign performance metrics in real time.

3. Aggregate tracking data to evaluate ROI, audience engagement, reach, and conversions automatically.

4. Automate scheduled reporting to managers and stakeholders for continuous marketing optimization.

Trigger Conditions

1. Campaign launch or conclusion triggers automated report generation.

2. Scheduled (e.g., daily, weekly, monthly) automating of analytics summary.

3. Automatedly triggered by significant changes (e.g., spike/drop in engagement, new leads).

4. Request from team via dashboard or API initiates report automation.

Platform Variants

1. Google Analytics

• Feature/Setting: Data Export API; configure automator to fetch campaign source/medium, conversions, click-throughs.

2. Facebook Insights

• Feature/Setting: Graph API; configure automation to pull post engagement, audience reach, ad performance.

3. Instagram Graph API

• Feature/Setting: /insights endpoint; automates downloads on impressions, reach, saves, interactions.

4. Twitter API

• Feature/Setting: GET analytics/tweets; automate reporting on tweet engagement, retweets, clicks.

5. LinkedIn Marketing API

• Feature/Setting: Organization Page Statistics; automation for campaign stats and audience breakdowns.

6. Mailchimp

• Feature/Setting: Campaign Reports API; automate data pulls on open rates, CTR, bounces, campaign ROI.

7. HubSpot

• Feature/Setting: Marketing Email Events API; automator fetches campaign analytics and lead metrics.

8. Salesforce Marketing Cloud

• Feature/Setting: Reports REST API; schedule and automate report exports on email/SMS engagement.

9. Google Ads

• Feature/Setting: Google Ads API, Search Query Reports; automate delivery of campaign clicks/cost data.

10. Microsoft Advertising

• Feature/Setting: Reporting API; automation on impressions, clicks, conversions for ad campaigns.

11. Tableau

• Feature/Setting: REST API; automate fetching and distribution of visualized marketing campaign reports.

12. Power BI

• Feature/Setting: Power BI REST API; configure automator to generate and email scheduled dashboards.

13. Klipfolio

• Feature/Setting: Dashboard API; automates pulling marketing KPIs from connected data sources.

14. Sprout Social

• Feature/Setting: API; automate export and scheduling of social analytics reports.

15. Hootsuite

• Feature/Setting: Analytics Export; configure automation to deliver PDF/CSV campaign summaries.

16. Google Sheets

• Feature/Setting: Apps Script/API; automated updating of analytics spreadsheets with new campaign data.

17. Segment

• Feature/Setting: Warehouses; automate raw event export for deep custom analytics reporting.

18. Slack

• Feature/Setting: Incoming Webhooks; automatedly post analytics summaries to marketing channels.

19. Trello

• Feature/Setting: Cards API; automate attaching analytics reports to relevant marketing boards.

20. Zapier

• Feature/Setting: Scheduled Automations; automate multi-platform report collation and distribution.

21. Intercom

• Feature/Setting: Conversations API; automate trend reporting from customer campaign feedback.

Benefits

1. Automates repetitive analytics tracking for all Spanish Grill marketing campaigns.

2. Ensures real-time, automated delivery of actionable insights and data-driven decisions.

3. Automatedly reduces human error and time spent on manual report generation.

4. Strengthens continuous marketing optimization via workflow automation.

5. Scales automated reporting across multiple channels with minimal intervention.