Auto-responses to common inquiries on social platforms

Purpose

1. Automate replies to frequent customer inquiries about menus, hours, bookings, events, and specials on social platforms for Spanish grill restaurants.

2. Reduce manual effort, improve response speed, increase customer satisfaction, maintain consistent brand messaging, and keep marketing efforts streamlined via automation.

3. Ensure inquiries on Facebook, Instagram, X (Twitter), WhatsApp, Google Business, and other channels receive accurate, automated responses about the restaurant’s offerings.

Trigger Conditions

1. Triggered when receiving direct messages, comments, or tagged posts mentioning the restaurant on selected social platforms.

2. Automated detection of keywords or hashtags such as “menu,” “hours,” “reservation,” or “Spanish grill”.

3. Activated when messages are received within or outside of posted business hours.

4. Optionally, triggered by customer filling forms or using chat widgets linked to social accounts.

Platform Variants & API Configurations

1. Facebook Messenger

• Feature/Setting: Messenger Webhooks API – automate responses via webhook triggers for received messages.
  
• Example: Configure webhook for page direct messages, send automated reply with menu link.
  

2. Instagram

• Feature/Setting: Instagram Messaging API – automate DMs based on keyword detection.
  
• Example: Set automator to monitor inbox for “book table,” automate reservation link response.
  

3. Twitter/X

• Feature/Setting: Direct Messages API – automate replies to DMs using filtered keywords.
  
• Example: Monitor DMs for “location,” auto-reply with address and opening hours.
  

4. WhatsApp Business

• Feature/Setting: WhatsApp Business API – automated quick replies and message templates.
  
• Example: Auto-response “Our grill is open 12-11 PM daily. Book here: [link]”.
  

5. Google Business Messages

• Feature/Setting: Google Business Messages API – automate replies to new customer chats.
  
• Example: Auto-send welcome and FAQs about Spanish grill specialities.
  

6. Telegram

• Feature/Setting: Telegram Bot API – automate scripted message flows for common queries.
  
• Example: Configure bot keyword triggers and automated menu PDF delivery.
  

7. Slack

• Feature/Setting: Slack Events API – automate notifications to staff/replies to customer queries in shared channels.
  
• Example: Notify kitchen staff automatically when someone inquires about allergy-friendly menu.
  

8. Microsoft Teams

• Feature/Setting: Teams Bots Framework – automate responses to inquiries posted in team channels/groups.
  
• Example: Bot auto-replies with catering info for incoming queries.
  

9. Yelp

• Feature/Setting: Yelp Fusion API – automate replies to messages/reviews containing common queries.
  
• Example: Auto-address “Do you have vegan options?” with templated information.
  

10. Zendesk

• Feature/Setting: Zendesk Messaging API – automate responses for social-integrated support tickets.
  
• Example: Ticket triggers auto-response for “opening hours” from social inquiry.
  

11. Twilio SMS

• Feature/Setting: Twilio Conversations API – automate SMS replies to keyword-based campaigns/promotions.
  
• Example: SMS “menu” automates instant menu link reply.
  

12. SendGrid

• Feature/Setting: SendGrid Inbound Parse Webhook – automate parsing of inbound social/email queries for replies.
  
• Example: Auto-email back nightly specials for parsed “specials” requests.
  

13. Intercom

• Feature/Setting: Intercom Inbox Automation – automates responses for social-connected inbox messages.
  
• Example: Set automation rule for “reservation” to trigger booking link.
  

14. Drift

• Feature/Setting: Drift Bot Playbooks – automate chat on social-embedded widgets.
  
• Example: FAQ chatbot playbook responds to “Spanish grill options.”
  

15. HubSpot

• Feature/Setting: Conversations API – automates workflows for social messaging and chat.
  
• Example: Social inbox receives “birthday booking”; automator sends group offers.
  

16. Freshdesk

• Feature/Setting: Freshdesk Messaging Bot API – automate multi-channel response for restaurant queries.
  
• Example: Bot automates recommended wine pairing reply.
  

17. Zoho Social

• Feature/Setting: Zoho Social Automated Replies – schedule and automate responses to frequent DM topics.
  
• Example: DM with “family meal” keyword auto-replies with package deals.
  

18. Salesforce Social Studio

• Feature/Setting: Automate Post Moderation and Response – automation for customer engagement at scale.
  
• Example: Auto-engage with “#GrillNight” via predefined message flow.
  

19. Hootsuite

• Feature/Setting: Hootsuite Auto-Responder – set automation for repetitive inquiries across profiles.
  
• Example: FAQ answer automatedly sent for each “parking” question.
  

20. Sprout Social

• Feature/Setting: Smart Inbox Auto-Reply – automates responses to prioritized keywords in social inbox.
  
• Example: DM “are pets allowed?” triggers an automated pet policy message.
  

Benefits

1. Automates answering of common questions, reducing manual workload and error.

2. Ensures all potential customers receive fast, automated responses regardless of time.

3. Supports consistent branding and accurate information disseminated automatedly.

4. Automates lead nurturing by instantly guiding reservations or upselling specials.

5. Accelerates marketing automation ROI for Spanish grill restaurants by automating repetitive engagement across diversified platforms.

6. Automating social presence enhances reviews, bookings, and returning customer rates through reliable automated customer service.