Marketing & Social Media AutomationPurpose
1.2. Enable automated entry validation, winner selection, compliance with social media contest rules, multi-channel announcements, and winner notification in real time.
1.3. Automate data capture (email, phone, social handles) for lead building and future marketing campaigns.
1.4. Offer automated audit trails to maintain transparency and contest trust.
Trigger Conditions
2.2. Submission form on a landing page is completed.
2.3. User sends contest-related SMS or message to a specified number or chatbot.
2.4. Scheduled date/time for automated winner selection and announcement.
2.5. Webhook trigger from external promotional partners.
2.6. Crossing of a threshold (e.g., x shares/entries).
Platform Variants
3.1. Facebook Graph API
• Feature/Setting: Configure Webhooks for post/comment monitoring by keyword; automate actions via /me/feed endpoints.
3.2. Instagram Graph API
• Feature/Setting: Automated comment hashtag tracking and DM send via /media/comments and /direct_v2/threads.
3.3. Twitter API v2
• Feature/Setting: Setup filtered stream for contest mentions, automate DM via /direct_messages/events/new.
3.4. Google Forms (Google Workspace API)
• Feature/Setting: Automate entry data capture on form submit trigger for contest sign-up.
3.5. Typeform Webhooks
• Feature/Setting: Automated webhook to process new submissions as contest entries.
3.6. JotForm API
• Feature/Setting: Entry data collection and notification automation for contest signups.
3.7. SendGrid
• Feature/Setting: Automate winner or participant announcement emails using /mail/send API.
3.8. Twilio SMS
• Feature/Setting: Automated SMS entry validation and mass SMS notifications via Programmable SMS API.
3.9. WhatsApp Business API
• Feature/Setting: Automate contest alerts and winner notifications using interactive messages.
3.10. Discord API
• Feature/Setting: Automate contest announcement posts and entry validation in designated channels using /channels/messages.
3.11. Slack API
• Feature/Setting: Automated notification to team channels when entry threshold is reached, use chat.postMessage.
3.12. Zapier Webhooks
• Feature/Setting: Automates cross-platform triggers and winner announcements via multi-app integration.
3.13. HubSpot Forms API
• Feature/Setting: Automate contest signup sync to CRM for lead nurturing.
3.14. ActiveCampaign API
• Feature/Setting: Entry confirmation automation and automated follow-up campaigns.
3.15. Shopify ScriptTag API
• Feature/Setting: Automates contest widgets on restaurant ordering sites; syncs entries to backend.
3.16. Mailchimp
• Feature/Setting: Automated campaign triggers for contest reminders and results via Campaigns API.
3.17. Trello API
• Feature/Setting: Automates card creation for each contest entry for manual review or compliance audit.
3.18. Salesforce Marketing Cloud
• Feature/Setting: Automated multi-channel messaging for contest participants.
3.19. Google Sheets API
• Feature/Setting: Automated entry logging, deduplication, and winner selection scripting.
3.20. Eventbrite API
• Feature/Setting: If contest is event-centric, automate ticketing and attendee notification emails.
3.21. Airtable API
• Feature/Setting: Automate structured entry database; use scheduled automations to pick winners.
3.22. Calendly API
• Feature/Setting: Winner appointment scheduling automation for redemption coordination.
Benefits
4.2. Ensures automated compliance with contest terms and data privacy regulations.
4.3. Automates multi-channel participant notification and engagement pathways.
4.4. Increases data accuracy and auditability through end-to-end automation.
4.5. Accelerates marketing ROI by automatedly converting participants to leads or customers.
4.6. Enables scalable contest campaigns across multiple locations or seasonal events for Spanish Grill restaurants.