Marketing & Social Media AutomationPurpose
1.2. Automatedly trigger responses, escalations, or provide follow-ups to enhance customer engagement and protect reputation.
1.3. Automate collection, categorization, and data enrichment of all brand mentions to facilitate sentiment analysis and actionable reporting.
Trigger Conditions
2.2. Brand mentions or tags on social media (Instagram, Facebook, Twitter/X, TikTok, LinkedIn, Reddit, Threads, Pinterest).
2.3. Direct messages or comments containing specific keywords or sentiment triggers.
2.4. Automated detection of reviews below a specified rating or containing urgent keywords ("bad service", "refund", "problem").
Platform Variants
3.1. Google My Business
• Feature/Setting: Reviews API — Connect to pull new reviews via push notifications, configure API endpoint with location ID and OAuth2.0.
3.2. Yelp Fusion
• Feature/Setting: Business Reviews endpoint — Automate polling, configure authentication and business ID.
3.3. TripAdvisor API
• Feature/Setting: Reviews fetch — Configure location key, periodic automation for new entries.
3.4. Zomato API
• Feature/Setting: Restaurant Reviews endpoint — Auth token with scheduled automating triggers for new reviews.
3.5. OpenTable API
• Feature/Setting: Automated reservation feedback monitoring — Connect to feedback endpoint.
3.6. Facebook Graph API
• Feature/Setting: /{page-id}/ratings and /{page-id}/mentions — Automation to fetch reviews, comments, automate responses.
3.7. Instagram Graph API
• Feature/Setting: /{ig-user-id}/media/comments — Automate monitoring brand tags, mentions, story replies.
3.8. Twitter/X API v2
• Feature/Setting: Filtered Stream endpoint for keywords/mentions — Automate collecting tweets, auto-reply via POST /tweets.
3.9. TikTok for Developers
• Feature/Setting: Content Insights API — Automate notifications for brand mentions and comments.
3.10. LinkedIn API
• Feature/Setting: Organization Social Actions — Automatedly monitor brand/company mentions, configure webhook for new posts or comments.
3.11. Reddit API
• Feature/Setting: Pushshift/Reddit Streaming API — Automate keyword monitoring, automate replies in mention threads.
3.12. Threads API Beta
• Feature/Setting: Poll for mention activity — Automate data collection for analysis and engagement.
3.13. Pinterest API
• Feature/Setting: Board/Pin comment stream — Monitoring automation for relevant pins and user interactions.
3.14. Slack API
• Feature/Setting: Slash Commands/webhook triggers — Auto-alerting staff or managers for negative reviews.
3.15. Microsoft Teams API
• Feature/Setting: Incoming Webhooks — Automated notification to management channels for urgent mentions.
3.16. Trustpilot API
• Feature/Setting: Reviews automated fetch — Automate process for every new review, trigger alert if below threshold rating.
3.17. ReviewTrackers
• Feature/Setting: Integration with review source APIs — Centralized automated monitoring and response automation.
3.18. Birdeye
• Feature/Setting: Automated review aggregation and workflow assignment, API polling for latest feedback.
3.19. Sprout Social
• Feature/Setting: Social Listening and Response Automation—Set up workflow rules for brand mentions and reviews.
3.20. Hootsuite
• Feature/Setting: Streams for review and mention tracking—Automatedly tag, reply, or escalate based on sentiment rules.
Benefits
4.2. Improves customer satisfaction by ensuring prompt, consistent, and automated communication.
4.3. Enhances brand reputation with automated escalation of negative feedback for immediate resolution.
4.4. Retrieves actionable insights by automating sentiment analysis and reporting.
4.5. Consolidates multichannel monitoring for granular reputation management and efficient automated workflows.
4.6. Provides automatable configuration for both large chains and boutique Spanish Grill restaurants.