Marketing & Social Media AutomationPurpose
1.2. Automatedly target segmented customer lists with tailored offers and rewards to increase engagement and repeat visits.
1.3. Automator triggers can automatically send time-sensitive promotions, special events, or limited menu launches across multi-channel marketing streams.
1.4. Maximizes response by automating campaign scheduling, tracking opens/clicks, and performing campaign A/B testing for optimal targeting.
Trigger Conditions
2.2. Specific dates (e.g., national holidays, restaurant anniversaries).
2.3. Manual campaign launch by marketing team via dashboard.
2.4. Automated recurring campaigns (e.g., weekly/monthly specials).
2.5. Pre-configured customer behavior triggers (e.g., loyal customer milestones, recent inactivity).
Platform Variants
3.1. Twilio SMS
• Feature/Setting: Messaging API; set up automated SMS flows via Messaging Service.
• Sample: Configure Messaging Service SID, set webhook to automate triggers upon menu update.
3.2. SendGrid
• Feature/Setting: Marketing Campaigns API; automates sending templated emails.
• Sample: Create template, connect to Contact List API, schedule sends on trigger event.
3.3. Mailchimp
• Feature/Setting: Campaigns endpoint; automate segmented campaign launches.
• Sample: Link Audience Segmentation API with Menu Webhook for automated launches.
3.4. ActiveCampaign
• Feature/Setting: Automations; CRM-powered personalized message flows.
• Sample: Trigger Automation on Tag “New Menu Promo”, connect to Email/SMS module.
3.5. Klaviyo
• Feature/Setting: Flows; automates email/SMS for menu events.
• Sample: Set Flow trigger for "Menu Updated" metric, map to prebuilt template.
3.6. HubSpot
• Feature/Setting: Workflow Automation; sync CRM data to trigger communications.
• Sample: Workflow triggers via custom property “Active Promotion”—send via connected service.
3.7. Postmark
• Feature/Setting: Transactional API; automates real-time menu update notifications.
• Sample: Use send-email endpoint in promotion creation event handler.
3.8. Amazon SES
• Feature/Setting: SendEmail API; bulk, automated promotional messages.
• Sample: Automate template creation/invocation upon menu events in S3 or DynamoDB.
3.9. Plivo
• Feature/Setting: SMS API; schedule marketing messages.
• Sample: Use Message API to send upon webhook triggers.
3.10. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder; automate targeted journeys for menu launches.
• Sample: Schedule multi-step journey on menu update, targeting subscriber list.
3.11. Brevo (ex Sendinblue)
• Feature/Setting: Campaign Automation; trigger on contact segment update.
• Sample: Campaign set to launch when “Promo” tag added in contact.
3.12. Moosend
• Feature/Setting: Triggered Email Campaigns; automate with API call.
• Sample: Trigger campaign with API upon CMS menu publish.
3.13. MessageBird
• Feature/Setting: Flow Builder; automate multi-channel blast.
• Sample: Create Flow with trigger "Promotion Event" > Send SMS & Email.
3.14. OneSignal
• Feature/Setting: Automated Messaging; use API to trigger mass notifications.
• Sample: Automate campaign via POST /notifications API on promo update.
3.15. Zendesk Sunshine Conversations
• Feature/Setting: Automated outbound messages; integrate menu updates for omnichannel.
• Sample: Webhook on menu change triggers automated messages to subscribers.
3.16. Viber Business Messaging
• Feature/Setting: Public Account Messaging API for automated campaigns.
• Sample: Use broadcast API on trigger event.
3.17. WhatsApp Business API
• Feature/Setting: Automated notifications using message templates.
• Sample: Trigger call via POST /messages with menu promo template.
3.18. Gupshup
• Feature/Setting: Messaging APIs, automate SMS, WhatsApp and RCS.
• Sample: Integrated platform automates multichannel menu blasts on trigger.
3.19. Breyta
• Feature/Setting: Automation workflow for CRM-driven triggers.
• Sample: CRM “promo event” field updates—automation fires campaign.
3.20. Constant Contact
• Feature/Setting: Automated Email Scheduler; send to segmented lists.
• Sample: Schedule campaign on menu update using Event API.
3.21. Google Chat API
• Feature/Setting: Automated group or direct messages for team notifications.
• Sample: Automatedly alert staff of launches via chat.
3.22. Facebook Messenger API
• Feature/Setting: Broadcast API automates sending menu updates to page subscribers.
• Sample: Automation posts card upon menu event trigger.
Benefits
4.2. Reduces manual intervention, saving time and labor with automatable sequences.
4.3. Enables automating multi-channel communications, increasing likelihood of customer engagement.
4.4. Advanced segmentation and personalizations automate improved conversion rates.
4.5. Automation increases frequency and reliability of menu promotion touchpoints.