Purpose
1. Automate audience segmentation and personalized message delivery for new menu announcements in Pan-Asian cuisine restaurants, optimizing communication efficiency and engagement.
2. Facilitate automated targeting based on demographics, preferences, past purchase history, and engagement patterns for restaurant customers.
3. Automatedly send tailored notifications via diverse channels: SMS, email, in-app, and social media, driving engagement and conversions.
4. Automate import and update of customer segments as restaurant menu evolves to ensure relevance.
5. Automatedly streamline marketing tasks, freeing staff for higher-value objectives.
Trigger Conditions
1. Automated menu update or new dish creation in the POS or CMS system.
2. Scheduled marketing campaign date and time for menu promotion.
3. Automated detection of customer inactivity, prompting new menu engagement.
4. API webhook or automated batch customer data sync.
Platform Variants
1. Twilio SMS
• Feature/Setting: Automated segmentation using Tags; API endpoint `Messages.create()` for bulk segmented SMS delivery.
2. SendGrid
• Feature/Setting: Automated contact list segmentation; API endpoint `/v3/marketing/contacts`; automate campaigns with `/v3/marketing/singlesends`.
3. Mailchimp
• Feature/Setting: Automated audience segmentation; trigger workflow with Campaign API; automate segments with tags and behaviors.
4. HubSpot
• Feature/Setting: List and Workflow Automation; API `POST /contacts/v1/lists`; automate sequence with Workflows.
5. Salesforce Marketing Cloud
• Feature/Setting: Automate segmentation via Data Extensions and Journey Builder Autoresponder API.
6. Facebook Graph API
• Feature/Setting: Automated Custom Audiences; API `/customaudiences`; automate Facebook/Instagram message delivery.
7. WhatsApp Business API
• Feature/Setting: Automate broadcast list segmentation and message automation; use `/messages` endpoint.
8. Klaviyo
• Feature/Setting: Smart Lists; automated triggers on added menu tags; endpoint `/api/v1/lists`.
9. ActiveCampaign
• Feature/Setting: Automate segment creation with Contact List API and automation recipes for campaigns.
10. Google Ads
• Feature/Setting: Customer Match segmentation and audience creation via Ads API; automate new menu ad targeting.
11. Shopify
• Feature/Setting: Automated customer tagging; trigger marketing automation with Shopify Flow.
12. Zendesk Sunshine
• Feature/Setting: Automated customer segmentation via Profiles API; automate notifications.
13. Intercom
• Feature/Setting: Auto-segment users; automate in-app or email message delivery using Message Automation API.
14. Slack API
• Feature/Setting: Automate group announcements via webhooks; segmentation through Slack channels.
15. Zapier
• Feature/Setting: Automate multi-step segmentation and multi-channel message dissemination; use automated Zaps.
16. Marketo
• Feature/Setting: Smart List segmentation; automate email flow with Smart Campaigns API.
17. Constant Contact
• Feature/Setting: Segment contacts with List API; automate campaign start via Event triggers.
18. MoEngage
• Feature/Setting: Smart segmentation; automated in-app, push, SMS triggers; API `/campaigns`.
19. Iterable
• Feature/Setting: Automate audience segmentation with List API; automated Campaign API execution.
20. Customer.io
• Feature/Setting: Automated segment creation and campaign triggers via Segment API.
21. Segment
• Feature/Setting: User Traits and automated flow triggers; API `/identify`.
22. Oracle Eloqua
• Feature/Setting: Automated segmentation and Program Builder API for campaign automation.
23. Viber Business Messages
• Feature/Setting: Automated segment targeting and broadcast via Business Messaging API.
24. Braze
• Feature/Setting: Automated segmentation and campaign flows via REST API and Action-Based Triggers.
25. Gupshup
• Feature/Setting: Automate WhatsApp/SMS segmentation and triggers via `/api/v1/message`.
Benefits
1. Automates highly targeted communication, improving open and conversion rates for new menu announcements.
2. Reduces manual segmentation labor through advanced automated triggers.
3. Ensures messages are automatedly relevant and timely for each customer group, boosting loyalty and repeat orders.
4. Supports multichannel automation for wider reach and engagement.
5. Automating these flows provides scalable, always-on marketing for sustained restaurant growth.
Marketing & Social Media Automation