Marketing & Social Media AutomationPurpose
1.2. Automating targeted communications to boost event bookings, reinforce brand awareness, and re-engage lapsed leads.
1.3. Automatedly segmenting contacts for relevant content, maximizing conversions, and ensuring consistent outreach across the sales pipeline.
Trigger Conditions
2.2. Client requests pricing or downloads a bartending package brochure.
2.3. Announced upcoming promotion or limited-time offer created in CRM or marketing dashboard.
2.4. Custom automation triggers tied to attendee lists from event management apps.
2.5. Automated date-based triggers for recurring promotions or holiday campaigns.
Platform Variants
3.1. Mailchimp
• Feature: Customer Journeys builder.
• Configure triggers (sign-ups, tags), automate sending promotional email sequences, set delays, monitor engagement.
3.2. HubSpot Marketing Hub
• Workflow automation tool.
• Use deal stage, list membership, or form fill triggers for automated follow-up drip campaigns.
3.3. ActiveCampaign
• Automations builder.
• Tag-based or list-entry triggers, automates multi-email drip flows, integrates conditional content.
3.4. SendGrid
• Marketing Campaigns Automation.
• Automate email sequence scheduling and audience segmentation; set API triggers via contact update.
3.5. Campaign Monitor
• Journey designer feature.
• Automated welcome, nurture, and promotional drips, configurable by behaviors and custom fields.
3.6. GetResponse
• Autoresponders and Marketing Automation workflows.
• Trigger automation by time-based or behavioral actions, automate follow-up message chains.
3.7. Klaviyo
• Flows automation suite.
• Automate based on event, segment, or action-triggered flows personalized for event promos.
3.8. Drip
• Visual Workflow Automator.
• Granular automation based on site behavior, tags, or event actions, automates personalized offers.
3.9. Zoho Campaigns
• Autoresponder and Workflow Automation modules.
• Automated campaigns triggered by signup forms, calendar dates, or CRM movement.
3.10. Salesforce Marketing Cloud
• Journey Builder.
• Automates audience entry from CRM, launches sequenced promotional drips by behavioral cues.
3.11. Marketo (Adobe)
• Triggered smart campaigns.
• Automated emails on list addition, event triggers, or activity-based choreography.
3.12. Constant Contact
• Email Automation tool.
• Automates series based on sign-ups, scheduled promotions, or custom tags.
3.13. MailerLite
• Automation Workflow builder.
• Time and action-based campaign triggers; automates nurture flows.
3.14. Moosend
• Automation Recipes.
• Ready automation flows for promo sequences on signup, abandoned leads, or events.
3.15. Brevo (formerly Sendinblue)
• Automation workflow studio.
• Contact activity or API triggers automate email sequences.
3.16. Oracle Eloqua
• Campaign Canvas.
• Advanced automated drips with triggers on segment entry or behavioral touchpoints.
3.17. Omnisend
• Automation Editor.
• Automated promo drips for form signups, birthdays, or past client engagement.
3.18. Emma
• Automation workflows.
• Automates sending of offers to segmented lists or after event attendance.
3.19. Intercom
• Series Automator.
• In-app and email automations for lead nurture and post-event follow-up.
3.20. Pardot (Salesforce)
• Engagement Studio.
• Automates campaign drips by scoring, tags, and CRM interactions.
Benefits
4.2. Improves lead engagement and follow-through with timely, consistent, automated communications.
4.3. Maximizes conversion from seasonal or event-driven offers via audience-specific automation.
4.4. Reduces manual outreach errors, increasing brand professionalism through automatable templates.
4.5. Enables granular reporting and continuous improvement in campaign automation initiatives.