Scheduled posts based on holidays or events

Purpose

 1.1. Automate the scheduling and posting of marketing content for Cendol restaurants based on local holidays, seasonal events, and cultural festivals.
 1.2. Ensure timely engagement with target audiences by pre-planning promotional posts for Hari Raya, Deepavali, Chinese New Year, and local food celebrations.
 1.3. Reduce manual effort, improve brand consistency, and maximize social media visibility through automated scheduling and content automation.
 1.4. Leverage data-driven automation to identify relevant event dates tied to demand spikes, supporting campaign effectiveness and operational scalability.

Trigger Conditions

 2.1. Triggered by holiday/event calendar updates or preset scheduling (e.g., monthly sync with public holiday APIs).
 2.2. Automation triggered on a defined lead time—days or hours before the event.
 2.3. Automated posting for new menu launches or flash promotions during significant local or national events.

Platform Variants

 3.1. Facebook API
  • Feature: Graph API Scheduled Publishing; automate “scheduled_publish_time” field for posts.
 3.2. Instagram Graph API
  • Feature: automating “media_publish_at” parameter for future post publishing.
 3.3. Twitter (X) API
  • Feature: Automate tweet scheduling via v2 endpoints; configure with “scheduled_tweet_time”.
 3.4. LinkedIn Marketing API
  • Feature: ContentScheduling endpoint; automate posts with event-calibrated timestamps.
 3.5. Google My Business API
  • Feature: automate “LocalPosts” insertion via “scheduleTime” field.
 3.6. Buffer
  • Setting: Queue content, automate “Add to Queue” with date parsing for holidays.
 3.7. Hootsuite
  • Setting: Automate posting with “AutoSchedule” using integrated event triggers.
 3.8. Sprout Social
  • Setting: Smart Scheduling automation for event-based content.
 3.9. Zoho Social
  • Setting: Automate post calendars with “SmartQ” for holiday peak times.
 3.10. Later
  • Setting: Visual calendar; automation via “Auto Publish” tied to importable event/holiday .ics feeds.
 3.11. Salesforce Marketing Cloud
  • Feature: Automate Social Studio “Publish” Actions for scheduled posts.
 3.12. Mailchimp (Social Posts Integration)
  • Setting: Automate “Schedule Post” using event-based triggers in Journey Builder.
 3.13. HubSpot Social
  • Setting: “Schedule in Advance” with campaign automation for key dates.
 3.14. Slack API
  • Feature: Automate sending announcements via “chat.scheduleMessage” for internal staff coordination.
 3.15. Zapier
  • Setting: Triggers on holiday/event via public calendar; automate posts across multiple channels.
 3.16. Calendly API
  • Feature: Automate reminders and post scheduling for special tasting sessions/events.
 3.17. Google Calendar API
  • Feature: Automation integration to pick event dates and automate social posting.
 3.18. Notion API
  • Feature: Automate content pipeline based on planned content calendar.
 3.19. Airtable Automations
  • Setting: Scripted automator to trigger posts when “Event Date” arrives.
 3.20. Trello Automation (Butler Power-Up)
  • Setting: Automate card moves and due date-triggered actions for content approval to posted.

Benefits

 4.1. Automated holiday/event syncing reduces manual post scheduling effort drastically.
 4.2. Automates post optimization for peak hours based on event significance.
 4.3. Ensures brand visibility during high-traffic periods with full automation.
 4.4. Automation reduces risk of missing critical marketing windows.
 4.5. Teams focus on strategy while automation handles repetitive scheduling.
 4.6. Automation of event-based content sustains high engagement without human error.
 4.7. Automating content cadence maximizes marketing ROI during holidays.
 4.8. All posts remain timely, relevant, and brand-aligned due to full automation of scheduling logic.
 4.9. Cross-platform automation ensures omnichannel coverage for every major local event.