Marketing & Social Media AutomationPurpose
1.2. Automating content publishing ensures timely, consistent engagement, reaching diverse audiences during peak interaction hours.
1.3. Scheduled social posts automate seasonal campaign launches, holiday greetings, customer reviews, and chef spotlights, maximizing visibility and automating brand awareness.
Trigger Conditions
2.2. Automating triggers via new content added to a social media content repository, such as Google Drive or Dropbox.
2.3. Recurring triggers for daily, weekly, or monthly posting automation.
2.4. Marketing campaign automator activating when event dates are approaching.
2.5. Manual override triggers for last-minute post automation.
Platform Variants
3.1. Facebook
• Feature/Setting: Graph API / Page Publishing endpoint automator
• Example: Configure automated POST with `page-id/feed`, scheduling with `published=false` and `scheduled_publish_time`.
3.2. Instagram
• Feature/Setting: Instagram Graph API / Content Publishing
• Example: Automate POST to `/user-id/media` then automate publish with `/user-id/media_publish`.
3.3. Twitter (X)
• Feature/Setting: Twitter API v2 / Tweets endpoint
• Example: Automate scheduled tweet post with `POST /2/tweets` and external queue for timing.
3.4. LinkedIn
• Feature/Setting: LinkedIn API / Share on Company Pages
• Example: Automate content push to `ugcPosts` with scheduled time using external job automation.
3.5. Pinterest
• Feature/Setting: Pinterest API / Pin Creation endpoint
• Example: Automate POST to `/v5/pins` for scheduled image pinning.
3.6. TikTok
• Feature/Setting: TikTok for Developers / Video Uploading
• Example: Automate scheduled video upload via `/video/upload/` endpoint and third-party scheduler.
3.7. YouTube
• Feature/Setting: YouTube Data API v3 / Videos: insert
• Example: Automate scheduled video publishing with `publishAt` field in metadata.
3.8. Google My Business
• Feature/Setting: My Business API / Local Posts
• Example: Automate POST to create and schedule `localPost` updates.
3.9. Buffer
• Feature/Setting: Buffer API / Updates endpoint
• Example: Automate `POST /updates/create.json` to multiple platforms in one workflow.
3.10. Hootsuite
• Feature/Setting: Hootsuite API / Message Scheduling
• Example: Automate bulk scheduled posts via `/messages`.
3.11. Sprout Social
• Feature/Setting: Sprout Social API / Scheduled Messages
• Example: Automating queued posts for multiple accounts.
3.12. Zapier
• Feature/Setting: Zap automation for scheduled social posts
• Example: Automate workflows that post at specified times to selected channels.
3.13. Later
• Feature/Setting: Later API / Media Scheduling
• Example: Automate scheduled visual content calendar posting.
3.14. Mailchimp
• Feature/Setting: Mailchimp’s Social Post automation
• Example: Automate social campaign post from campaigns section.
3.15. Sendible
• Feature/Setting: Sendible API / Automated Post Scheduling
• Example: Automate distributing posts to several social networks.
3.16. Slack
• Feature/Setting: Slack API / Scheduled Message
• Example: Automate scheduled announcements in staff channels.
3.17. Tumblr
• Feature/Setting: Tumblr API / Post Scheduling
• Example: Automate `POST /blog/{blog-identifier}/post` with scheduled publish time.
3.18. Reddit
• Feature/Setting: Reddit API / Submitting Posts
• Example: Automate submissions at peak times within relevant food communities.
3.19. Discord
• Feature/Setting: Discord API / Scheduled Messages via bots
• Example: Automate scheduled event announcements to community servers.
3.20. Mastodon
• Feature/Setting: Mastodon API / Status Scheduling
• Example: Automate scheduled status updates with third-party scheduling tools.
Benefits
4.2. Automated scheduling increases audience reach during high-traffic times.
4.3. Ensures automatable consistency in branding, messaging, and timing.
4.4. Reduces manual posting errors and missed opportunities via automation.
4.5. Allows marketing staff to focus on strategy while content runs automatically.
4.6. Enables automated content adaptation for platform-specific audiences.
4.7. Supports data-driven automation, refining future campaigns with analytics insights.