Marketing & Social Media AutomationPurpose
1.2. Comprehensive automation covers event details, imagery, RSVP links, and scheduling across all relevant marketing and social media channels.
1.3. Ensures omnichannel presence for new menu launches, guest bartender nights, themed parties, and promotional events.
Trigger Conditions
2.2. New event entry into POS or booking platforms.
2.3. Submission of a form by bar manager with event details.
2.4. Approval workflow completion for marketing content.
Platform Variants
• Feature/Setting: Automates event post creation using /me/events endpoint with payload for title, time, and image.
3.2. Instagram Graph API
• Feature/Setting: Automating media upload with captions and event hashtags via /media and /media_publish endpoints.
3.3. Twitter (X) API v2
• Feature/Setting: Automated posting of event tweets with images and links using POST /2/tweets endpoint.
3.4. LinkedIn Marketing API
• Feature/Setting: Automates company update posts using POST /ugcPosts with event banner and RSVP links.
3.5. Google My Business API
• Feature/Setting: Event post automator using POST /locations/{locationId}/localPosts for wider local discovery.
3.6. Mailchimp
• Feature/Setting: Automated campaign trigger for email event announcements using campaign and audience endpoints.
3.7. WhatsApp Business Cloud API
• Feature/Setting: Scheduling and automatedly sending blast messages with event details to customer segments.
3.8. Telegram Bot API
• Feature/Setting: Automating broadcast of event announcement to groups/channels using sendMessage and sendPhoto methods.
3.9. Slack Incoming Webhooks
• Feature/Setting: Automated posting to marketing team channel for internal promotions and staff reminders.
3.10. Eventbrite API
• Feature/Setting: Synchronize and automate event creation or announcements via events POST endpoint.
3.11. Meetup API
• Feature/Setting: Automates posting to group event feeds using POST /events with date/time formatter.
3.12. TikTok for Developers (Content Posting)
• Feature/Setting: Automated sharing of short event promo videos using TikTok Upload API hooks.
3.13. Discord Webhooks
• Feature/Setting: Automated announcement posts to community server channels for event promotion.
3.14. Yelp Fusion API
• Feature/Setting: Automated event posting with images and RSVP via /businesses/events endpoint.
3.15. Pinterest API
• Feature/Setting: Automatic creation of event pins with graphics and hashtags via /pins endpoint.
3.16. SMS (Twilio API)
• Feature/Setting: Scheduled and segmented SMS sends for event reminders with deep links to RSVP.
3.17. Viber Business Messages
• Feature/Setting: Automated Viber community broadcast using Viber REST API for event notifications.
3.18. Google Calendar API
• Feature/Setting: Automated posting to attendees via event insertions, adding event info and reminders.
3.19. Medium API
• Feature/Setting: Automatedly post article-length event announcements or blog posts to Medium.
3.20. WordPress REST API
• Feature/Setting: Automation-enabled blog post publishing with event banners and call-to-action buttons.
3.21. Snapchat Marketing API
• Feature/Setting: Automated Snap Ad or announcement posts targeted at local audiences via ad set creation.
Benefits
4.2. Automates workflows reduce manual effort and the risk of missing platforms or inconsistent messaging.
4.3. Event announcements automatedly go live simultaneously, ensuring campaign timings are met.
4.4. Automating feedback loop and analytics by aggregating engagement metrics for future optimization.
4.5. Enables bar teams to focus on customer experience while event marketing is managed by automators.
4.6. Scalable and replicable automation for recurring event campaigns or last-minute promotional needs.
4.7. Automate event cross-promotion partnerships through integrated workflows across social and booking platforms.