Marketing & Social Media AutomationPurpose
1.2. Automatedly detect potential influencers/partners aligned with Icelandic cuisine, initiate personalized communications, track responses, automate follow-ups, and manage campaign analytics in a seamless automator workflow.
1.3. Automates the scheduling of tasting events, partnership agreements, and UTM tracking for every outreach message, ensuring automatable multi-channel campaign management.
Trigger Conditions
2.2. Submission of influencer review on Google Alerts or a branded hashtag picked up on social media monitoring platforms.
2.3. Scheduled time for regular partnership outreach campaign cycle (e.g., weekly).
2.4. Manual input of new partner leads into CRM or spreadsheet, automatably launching the workflow.
2.5. Automated threshold (\# followers or engagement rate) for influencer qualification met in any monitored channel.
Platform Variants
• Feature/Setting: automate scraping and messaging cold prospects in restaurant and food influencer categories.
• Sample: Configure LinkedIn API via developer platform to automate new connection request and DM sequencing.
3.2. Instagram Graph API
• Feature/Setting: automate influencer identification by hashtags and automate DMs for partnership proposals.
• Sample: Use “instagram_graph_user_media” to monitor, then automate “messages” endpoint for outreach.
3.3. Twitter/X API
• Feature/Setting: automate searches for Icelandic cuisine mentions and automated DMs to potential partners.
• Sample: “search/tweets” then “direct_messages/events/new” endpoint.
3.4. Facebook Graph API
• Feature/Setting: automate monitoring for branded mentions and automate Messenger outreach to users/pages.
• Sample: “/{page-id}/feed” and “/{user-id}/messages” endpoints.
3.5. TikTok for Developers
• Feature/Setting: automate trending hashtag search and automate commenting/messaging selected creators.
• Sample: Use “/discovery” and “/message/send”.
3.6. SendGrid
• Feature/Setting: automate personalized influencer/partner outreach emails with embedded campaign links.
• Sample: Use "Mail Send API" with dynamic templates.
3.7. Mailchimp
• Feature/Setting: automate influencer onboarding drip campaigns with segmentation.
• Sample: “Automations” > “Add Trigger Event”.
3.8. Google Sheets API
• Feature/Setting: automate logging outreach and influencer replies for analytics and next-step automation.
• Sample: “spreadsheets.values.append” endpoint.
3.9. Salesforce API
• Feature/Setting: automate importing influencer contact details and status tracking, automate workflow rules for follow-ups.
• Sample: “Contact” and “Task” objects via REST API.
3.10. HubSpot API
• Feature/Setting: automate influencer/partner pipeline status update, automatedly launching nurture series.
• Sample: “crm/v3/objects/contacts” and “automation/v3/workflows”.
3.11. Airtable API
• Feature/Setting: automate influencer database, automating updates from outreach and triggers for tasks.
• Sample: “Table update” trigger and “Create Record”.
3.12. Google Calendar API
• Feature/Setting: automate scheduling of influencer tastings and partnership calls.
• Sample: “events.insert” to automate invitations.
3.13. Hootsuite Automations
• Feature/Setting: automate scheduling of public shoutouts to influencers after collaboration.
• Sample: “Streams” > “Auto-schedule rule”.
3.14. Slack API
• Feature/Setting: automate team alerts on hot influencer responses and automator reminders for follow-up.
• Sample: “chat.postMessage” and “reminders.add”.
3.15. Zapier Webhooks
• Feature/Setting: automate multi-app coordination, e.g. automate Sheets update from DM reply.
• Sample: “Webhooks by Zapier” trigger action.
3.16. GMail API
• Feature/Setting: automate sending custom outreach sequences to influencer/partner lists.
• Sample: “users.messages.send”.
3.17. Sprout Social
• Feature/Setting: automate monitoring and reporting influencer engagement, automate flagged mentions to the CRM.
• Sample: “Task Assignment” automation.
3.18. Typeform
• Feature/Setting: automate partnership application form and automate routing responses to CRM.
• Sample: “New Response” webhook automation.
3.19. Notion API
• Feature/Setting: automate influencer campaign project boards, automate status update syncing with other tools.
• Sample: “Create Page” and “Update Database”.
3.20. Calendly API
• Feature/Setting: automate influencer meeting scheduling and automate calendar event creation in team calendars.
• Sample: “Event Type” webhook.
Benefits
4.2. Automates multi-platform messaging and logging, reducing manual and repetitive tasks significantly.
4.3. Automator enables rapid campaign scaling for seasonal or new menu launches.
4.4. Automation of analytics and reporting for actionable partnership insights accelerates ROI measurement.
4.5. Seamless automating of collaboration steps ensures faster, more reliable influencer engagement.
4.6. End-to-end automatable workflows enable leaner marketing teams to achieve robust outreach at scale.