Marketing & Social Media AutomationPurpose
1.2. Automates personalized messaging (emails, SMS, social posts, push notifications) designed to recapture attention and drive return visits, table bookings, or orders.
1.3. Automation workflow segments customer lists based on inactivity and tailors offers (e.g., discounts, new menu promotions, loyalty rewards) using multi-channel automation for maximized reach and conversion.
1.4. Data is automatically captured, tracked, and optimized to iteratively improve campaign results through automated engagement analytics.
Trigger Conditions
2.2. Automated triggers built on order history, CRM inactivity, lack of online interaction, or abandoned orders/bookings.
2.3. Automation sets off when loyalty points go unused.
2.4. Automated workflow can activate based on email open rates or ignored past campaign communications.
Platform Variants
• Feature/Setting: Automated Customer Re-engagement Journey; configure workflow with ‘Last Purchase Date’ trigger and segment list by inactivity window.
3.2. ActiveCampaign
• Feature/Setting: Automate with 'Date-based automation trigger' for ‘last engagement’; send drip emails.
3.3. Twilio SMS
• Feature/Setting: Automator uses Twilio’s 'Programmable Messaging API'; set up message scheduling for inactive customer segments.
3.4. SendGrid
• Feature/Setting: Automate trigger-based transactional email with SMTP/API integration; configure with dynamic templates.
3.5. HubSpot
• Feature/Setting: Marketing Automation "Workflows", automate list segmentation by recent activity and send targeted offers.
3.6. Salesforce Marketing Cloud
• Feature/Setting: "Journey Builder" automation for lapsed contacts, API triggers based on purchase data.
3.7. Klaviyo
• Feature/Setting: Automated flows using “Inactivity-based segment trigger"; configure follow-up emails or push.
3.8. Zapier
• Feature/Setting: Configure automated condition (e.g., "Delay" > "Find Customer Inactive" > "Action"); connect POS/CRM to email/SMS.
3.9. Intercom
• Feature/Setting: Automated re-engagement messaging via “Smart Campaigns” with inactivity filter.
3.10. MoEngage
• Feature/Setting: "Flows" for automated multi-channel reactivation; API triggers from CRM/database.
3.11. Omnisend
• Feature/Setting: Pre-built “Winback” workflow; automate email/SMS combo sequences.
3.12. Braze
• Feature/Setting: Configure “Canvases” for inactivity triggers, automate cross-channel messaging.
3.13. Customer.io
• Feature/Setting: Automated segment-based trigger; inactivity logic and conditional email/message sending.
3.14. Retool
• Feature/Setting: API-triggered automated notifications and scripts for user inactivity events.
3.15. Pabbly Connect
• Feature/Setting: Multi-step automated flows; set condition filters for inactive customers to send emails or SMS.
3.16. Insightly
• Feature/Setting: Workflow Automation “Activity Triggers”; configure for re-engagement emails linked to CRM gaps.
3.17. Freshmarketer
• Feature/Setting: Automated journey builder; set up inactivity-triggered win-back campaigns.
3.18. WhatsApp Business API
• Feature/Setting: Automated template message send to inactive contacts, triggered via CRM data sync.
3.19. Facebook Messenger (Meta API)
• Feature/Setting: Automated message sequence to inactive page subscribers using Messenger API.
3.20. Google Ads
• Feature/Setting: Automator configures remarketing lists for search ads (RLSA) targeting visitors with inactivity beyond X days.
Benefits
4.2. Automated segmentation magnifies campaign relevance, reducing manual intervention and cost.
4.3. Automator ensures timely outreach for customer win-back, even with large lists.
4.4. Automating results in continuous optimization through automated customer response data-feedback loops.
4.5. Automatedly strengthens brand loyalty and word-of-mouth with sustained engagement.