Special offer notifications based on customer behavior

Purpose

1.1. Automate special offer notifications in a New American restaurant to increase customer retention, drive repeat visits, and maximize ROI from guest behavior data.
1.2. Automatedly monitor diner interactions (reservations, orders, loyalty activity) to trigger instant, real-time targeted messaging.
1.3. Automate multi-channel outreach (SMS, email, push, social) for personalized promo delivery and customer engagement enhancement.
1.4. Streamline marketing by automating timely promotions based on segmented diner preferences and behaviors.

Trigger Conditions

2.1. Automated detection of: diner profile matches, high cart abandonment, loyalty milestone achieved, special occasions (birthday/anniversary), low visit frequency.
2.2. Automate event listeners on new reservations, first visits, or negative post-visit feedback.
2.3. Automatedly segment data captured from POS and reservation systems for focused notification dispatch.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: Automate SMS API for time-based or event-based promo messages triggered through Twilio Studio flows.

3.2. SendGrid
• Feature/Setting: Automate Email API to schedule and send campaign-based targeted offers using dynamic templates.

3.3. Mailchimp
• Feature/Setting: Journey Automation; configure triggers via audience behavior and automated offer sends.

3.4. HubSpot
• Feature/Setting: Workflows; automate triggers from CRM activity to push special offer notifications by channel.

3.5. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder; use API events and event-driven automation to deploy personalized offers.

3.6. ActiveCampaign
• Feature/Setting: Automate Site Tracking & Deals, use email automation for promo dispatch.

3.7. Slack
• Feature/Setting: Incoming Webhooks; automate internal notifications for team action or direct offers via Slackbot.

3.8. Facebook Messenger API
• Feature/Setting: Automatedly configure Send API to push instant offer messages to loyal customers.

3.9. WhatsApp Business API
• Feature/Setting: Automated outbound messaging on detected triggers using official API and third-party automators.

3.10. Google Firebase Cloud Messaging (FCM)
• Feature/Setting: Automate push notifications for app users on behavior triggers.

3.11. Intercom
• Feature/Setting: Event-based automated messaging with custom bots for special offer dispatch.

3.12. Klaviyo
• Feature/Setting: Automated flows using segment entry based on diner behavior in Klaviyo Profiles.

3.13. Zapier
• Feature/Setting: Automated workflow linking reservation, CRM, and SMS/email to automate offer notifications.

3.14. Shopify
• Feature/Setting: Automated marketing through Shopify Flow—triggered by purchase or browsing actions.

3.15. Pipedrive
• Feature/Setting: Automate Deal or Contact change event to external offer email/SMS notifications.

3.16. Eloqua
• Feature/Setting: Automated campaign canvas, triggering offers from behavioral and profile criteria.

3.17. Constant Contact
• Feature/Setting: Automated email series based on customer engagement, demographic data.

3.18. MoEngage
• Feature/Setting: Custom event automation for push, email, or SMS triggered by customer actions.

3.19. Iterable
• Feature/Setting: Automate journey orchestration for omni-channel offer dispatch based on event data.

3.20. OneSignal
• Feature/Setting: Automated push notification campaigns tied to user segments and custom triggers.

Benefits

4.1. Automates personalized, timely offers to customers, boosting campaign conversion rates.
4.2. Reduces manual marketing intervention through full automation of promo dispatch.
4.3. Drives guests back with automatable engagement and retention strategies.
4.4. Provides measurable uplift in revenue by automating targeted marketing at the right moments.
4.5. Ensures all guest interaction touchpoints can trigger automations for a seamless dining experience.