Automated collection and analysis of campaign metrics

**Purpose**

1.1. Enable practitioners to systematically collect real-time campaign data from disparate marketing channels (social, email, ads).
1.2. Aggregate, consolidate, and analyze campaign engagement, reach, conversions, and audience behavior.
1.3. Facilitate actionable insights for ongoing optimization of outreach, content, and spending allocation.
1.4. Eliminate manual metric tracking for complex multi-platform campaigns in the alternative medicine sector.

**Trigger Conditions**

2.1. New campaign launch or post published on any connected channel.
2.2. Scheduled daily, weekly, or custom intervals for metrics retrieval.
2.3. Real-time data change event (e.g., spike in engagement, new lead entry).
2.4. Manual instant trigger via practitioner dashboard or mobile prompt.

**Platform Variants**

3.1. Facebook Graph API
• Feature/Setting: “Insights” endpoint; configure to pull post/page/campaign metrics per account/token interval.

3.2. Instagram Graph API
• Feature/Setting: “/media/insights” endpoint; set access token, define fields for reach, impressions, engagement.

3.3. Google Ads API
• Feature/Setting: “Reports” service; schedule queries for impressions, conversions, spend by campaign/ad group.

3.4. Google Analytics 4 API
• Feature/Setting: “Data API” with event and traffic parameters; specify metrics (e.g., users, sessions, conversions).

3.5. Mailchimp API
• Feature/Setting: “Reports” endpoint; configure campaign_id, request open/click/bounce/unsubscribe rates.

3.6. Twitter (X) API v2
• Feature/Setting: “Tweet metrics” and “Analytics” endpoints; apply bearer token, fetch engagements and impressions.

3.7. LinkedIn Marketing Developer Platform
• Feature/Setting: “Ad Analytics” API; define targeting for campaign stats by ad/unit/page with OAuth token.

3.8. YouTube Data API
• Feature/Setting: “Videos.list” with analytics; set video ID(s), retrieve watch time, views, engagement.

3.9. TikTok for Developers API
• Feature/Setting: “/insights” for business accounts; authenticate and pull video/campaign stats.

3.10. Pinterest API
• Feature/Setting: “Analytics” endpoint; access token, specify board/pin for impressions, clicks, and saves.

3.11. HubSpot Marketing API
• Feature/Setting: “Email Events” and “Campaigns” endpoints; pull contact interactions and performance data.

3.12. Salesforce Marketing Cloud API
• Feature/Setting: “EmailMessageTracking” and “Campaign” objects; schedule and filter for behavioral stats.

3.13. ActiveCampaign API
• Feature/Setting: “Reports” endpoints; configure date ranges and list IDs for opens, clicks, replies.

3.14. Constant Contact API
• Feature/Setting: “Reporting” endpoints; set campaign_id, retrieve bounce, click, open rates as JSON.

3.15. Klaviyo API
• Feature/Setting: “Metrics” endpoints; define metric type and time window, collect opens, clicks, conversions.

3.16. SendGrid API
• Feature/Setting: “Stats” endpoint; provide date range, fetch delivery/open/click statistics per campaign.

3.17. Buffer API
• Feature/Setting: “Analytics” endpoint; specify profile and post, get reach, clicks.

3.18. Hootsuite API
• Feature/Setting: “Analytics” endpoints; define report type, pull post/campaign performance.

3.19. Sprout Social API
• Feature/Setting: “Reports” endpoints; schedule report pulls for various networks.

3.20. Zapier Webhooks
• Feature/Setting: Catch hook for new data, push to preferred analytics or storage workflow.

3.21. Google Sheets API
• Feature/Setting: “Append values”; batch update rows/columns with latest metric pulls.

3.22. Notion API
• Feature/Setting: “Database update”; inject new insights into dedicated campaign metric tables.

**Benefits**

4.1. Single-pane metric visibility across all digital touchpoints.
4.2. Immediate notification on significant campaign performance changes.
4.3. Historical trend analysis and data-driven content pivots.
4.4. Reduced manual aggregation error and processing time.
4.5. Increased marketing ROI through focused, metric-based adjustments.