Automated posting of educational content on social media

Purpose

1.1. Enable alternative medicine practitioners to consistently distribute tailored educational content on various social media platforms, including articles, wellness tips, event announcements, and practitioner insights.
1.2. Maintain brand authority, enhance community education, foster audience engagement, promote services, and save manual posting time.
1.3. Ensure schedule adherence, cross-platform consistency, and analytics tracking of post performance for continuous marketing improvement.

Trigger Conditions

2.1. New content approved/published in CMS or Google Sheets.
2.2. Pre-set calendar dates and times for regular posts.
2.3. Practitioner uploads new images or videos to Google Drive.
2.4. Entry of a scheduled event in a Google Calendar.
2.5. Tagging of a document in a shared folder as "Ready to Post".
2.6. RSS feed entry matching specific wellness topics.

Platform Variants

3.1. Facebook
• Feature/Setting: Graph API – Configure “/me/feed” POST for text, images, and link-sharing with scheduled publishing.
3.2. Instagram
• Feature/Setting: Instagram Graph API – Use “/media” endpoint for image/video publishing, set “scheduled_publish_time”.
3.3. Twitter (X)
• Feature/Setting: POST statuses/update via Twitter API v2 to automate text and photo tweets.
3.4. LinkedIn
• Feature/Setting: LinkedIn Marketing API “ugcPosts” – automate company or practitioner post with rich formatting control.
3.5. Pinterest
• Feature/Setting: Pinterest API “/pins/” – create new educational pins from pre-approved graphics.
3.6. TikTok
• Feature/Setting: TikTok Content Posting API – video upload with captions scheduled for prime times.
3.7. YouTube
• Feature/Setting: YouTube Data API v3 “videos.insert” for scheduled educational video uploads.
3.8. Google My Business
• Feature/Setting: Google My Business API “accounts.locations.localPosts” for wellness educational posts.
3.9. Telegram
• Feature/Setting: Bots API “sendMessage” or “sendPhoto” for channel distribution of articles/tips.
3.10. WhatsApp Business
• Feature/Setting: WhatsApp Business API “messages” endpoint to broadcast new content links.
3.11. Buffer
• Feature/Setting: Buffer API “updates/create” to queue and schedule multi-platform posts.
3.12. Hootsuite
• Feature/Setting: Hootsuite Platform API “messages” – trigger post across linked networks.
3.13. Sprout Social
• Feature/Setting: Sprout Social Publishing API “sendMessage” for scheduled cross-network posting.
3.14. Medium
• Feature/Setting: Medium API “posts” endpoint to automate educational article publishing.
3.15. Reddit
• Feature/Setting: Reddit API “/api/submit” for auto-posting tips in relevant subreddits.
3.16. Tumblr
• Feature/Setting: Tumblr API “/v2/blog/[blog-identifier]/post” for queued blog-style posts.
3.17. Slack
• Feature/Setting: Slack Web API “chat.postMessage” to post content in marketing channels.
3.18. Discord
• Feature/Setting: Discord API “createMessage” to push content to community servers.
3.19. Mailchimp
• Feature/Setting: Mailchimp API “automations/emails” to share posts within segmented mailing lists.
3.20. WordPress
• Feature/Setting: WordPress REST API “/wp/v2/posts” for blog integration and syndication.

Benefits

4.1. Consistent and timely outreach elevates professional image and educational impact.
4.2. Multi-platform automation ensures wide reach without repetitive manual work.
4.3. Analytics from posting APIs provide actionable insights for future content planning.
4.4. Frees practitioners to focus on client care while maintaining active social marketing.
4.5. Streamlined approvals and collaborative scheduling reduce human error and missed opportunities.