Marketing & Social Media ManagementPurpose
1.2. Ensure lead nurturing post-webinar via targeted sequences including educational content, event recaps, promotional offers, and appointment reminders, compliant with healthcare marketing regulations.
1.3. Streamline data flow from webinar platforms to marketing and CRM tools, eliminating manual import/export and reducing missed or misclassified leads.
Trigger Conditions
2.2. Attendance status updated post-event (attended, no-show, partial).
2.3. Specified tags, interests, or responses selected during webinar or registration.
2.4. Consent box or preference opt-in checked by attendee.
Platform Variants
• API: “Webinar Participant Joined” & “Get Webinar Registrants” endpoints
• Enable webhook on attendee registration and export attendee data fields (name, email, responses).
3.2. GoToWebinar
• API: “Get Attendees” method
• Automate pulling finished attendee lists and mapping to mail list fields.
3.3. Webex Events
• API: “List Attendees”
• Trigger flows on registration/attendance status change for instant transfer.
3.4. Demio
• Webhook: “New Webinar Attendee”
• Use webhook to capture registration live and inject into mailer/CRM list.
3.5. Livestorm
• API: “Webinar Attendance Updated”
• Detect presence, then automate tag-based segmentation with API push.
3.6. Eventbrite
• API: “Attendee Registered”
• Sync ticket purchase data directly into appropriate marketing segment.
3.7. Microsoft Teams Webinars
• Graph API: “Get Attendee Report”
• Scheduled polling to fetch and relay to mail systems.
3.8. HubSpot
• Endpoint: “Create/Update Contact” with workflow enrollment
• Auto-create segmented contact based on webinar tags; trigger nurture workflows.
3.9. Mailchimp
• API: “Add/Update List Member”, “Tags”, “Automations Trigger”
• Assign custom tags and trigger prebuilt follow-up series per attendee status.
3.10. ActiveCampaign
• API: “Contact Sync” with “Automations”
• Map webinar events to automation entry points; segment by activity level.
3.11. ConvertKit
• API: “Add Subscriber to Sequence”
• Register attendee, specify sequence; update tagging on engagement.
3.12. Keap (Infusionsoft)
• API: “Add Contact”, “Apply Tag”
• Import attendees, auto-tag, enroll in post-event email/sms campaign.
3.13. Salesforce
• API: “Create Lead/Contact”, “Campaign Member”
• Insert attendee into correct campaign; update with custom webinar fields.
3.14. Google Sheets
• API: “Append Row”
• Log all attendee data as indexing step for audit/progress tracking.
3.15. SendGrid
• API: “Add Contacts”, “Marketing Campaigns”
• Batch add/update contacts and trigger event-based nurture campaigns.
3.16. Twilio
• API: “Send SMS”, “Add to Messaging Service”
• Send SMS confirmations and reminders to attendees, segmented by interest.
3.17. Moosend
• API: “Create Subscriber”, “Automate Workflow Entry”
• Push attendee data for custom drip sequences, based on webinar answers.
3.18. GetResponse
• API: “Add Contact”, “Automation Trigger”
• Import directly into mail list, fire tailored follow-up sequence for segment.
3.19. Brevo (Sendinblue)
• API: “Add Contact”, “Transactional Campaign”
• Enroll attendee, scheduled multi-step email workflow start.
3.20. Pipedrive
• API: “Create Person/Deal”, “Activities”
• Create contacts from webinars, log activity for manual or auto outreach.
3.21. Klaviyo
• API: “Add Members to List”, “Event Tracking”
• Register attendees as event triggers for sophisticated email flows.
3.22. Zoho CRM
• API: “Add Lead/Contact”, “Workflow Rule”
• Auto-create and flag attendees in CRM, queue for multi-stage marketing.
Benefits
4.2. Ensures all attendees receive prompt, relevant follow-up improving engagement.
4.3. Empowers robust segmentation by interest and participation for tailored communications.
4.4. Accelerates lead nurturing, increasing conversion rates and reducing drop-off.
4.5. Maintains full marketing compliance within regulated healthcare context.
4.6. Centralizes reporting and allows personalized, multi-channel marketing at scale.