Audience list updates from social channels to CRM

Purpose

1.1. Centralize and update audience lists in CRM by automatically collecting new followers, subscribers, or audience engagement data from social channels, reducing manual entry and improving marketing targeting.
1.2. Ensure real-time synchronization between social media audience changes and CRM contacts to enable segmented, up-to-date outreach and better customer relationship management.
1.3. Prevent loss of engagement opportunities by capturing leads generated via social media platforms and automating their inclusion in marketing campaigns or outreach workflows.

Trigger Conditions

2.1. Detection of a new social media follower, page like, or group join event.
2.2. Receipt of engagement action (e.g., comment, share, tag) tied to campaigns or relevant business posts.
2.3. Update or deletion of audience member from a social channel indicating opt-out or modification of details.

Platform Variants

3.1. Facebook Graph API
• Feature/Setting: "webhooks—page/leadgen" or "/{page-id}/insights" endpoints, allows real-time capture of new followers, likes, or post engagements and attributes them to CRM contacts.

3.2. Instagram Graph API
• Feature/Setting: "Webhooks—follower/add" & "/{user-id}/media" endpoints for follower and engagement notification direct to CRM update.

3.3. Twitter API v2
• Feature/Setting: "Account Activity API—follow_events", maps new followers to CRM contacts, extraction by user_id.

3.4. LinkedIn Marketing Developer Platform
• Feature/Setting: "Organization Follower Statistics API", regularly pulls new followers by organization URN and syncs emails to CRM.

3.5. TikTok for Developers
• Feature/Setting: "TikTok Business API—webhooks (follower event)", parses event payloads for new followers and engagement, transforms to CRM record.

3.6. YouTube Data API
• Feature/Setting: "Subscriptions:list—channelId", fetches new subscribers and exports contact info or pseudonyms to CRM.

3.7. Mailchimp
• Feature/Setting: "Connected Sites—Website & Social Integrations", syncs sign-up audience lists from Facebook/Instagram directly into Mailchimp audience, then pushes to CRM.

3.8. Salesforce CRM
• Feature/Setting: "REST API—Contact Insert/Update", automates incoming audience data to match or create leads.

3.9. HubSpot
• Feature/Setting: "Contacts API—Create or Update a Contact", maps social profile fields directly to corresponding CRM fields.

3.10. Zoho CRM
• Feature/Setting: "Leads Module API—Insert Records", pushes new social handles and engagement points as custom fields.

3.11. Dynamics 365
• Feature/Setting: "Web API—Contact Entity", real-time update from HTTP triggers mapped to contact entity.

3.12. Pipedrive
• Feature/Setting: "Persons API—addPerson", connects webhook outputs from social platforms to auto-create new person records.

3.13. ActiveCampaign
• Feature/Setting: "Contacts—Add or Update Contact", uses social-triggered webhooks to maintain a live list.

3.14. Sendinblue (Brevo)
• Feature/Setting: "Contacts API—createContact", fetches social audience data for regular CRM addition.

3.15. GetResponse
• Feature/Setting: "Add Contact", imports new social signups or engagement emails using platform integrations.

3.16. Klaviyo
• Feature/Setting: "Profiles API—Client-Side Tracking", logs social traffic attributes to CRM.

3.17. Google Sheets
• Feature/Setting: "Append Row", intermediary storage of social events for bulk CRM import.

3.18. Slack
• Feature/Setting: "Incoming Webhooks", send notifications for new audience members to campaign channels for manual review before CRM import.

3.19. Airtable
• Feature/Setting: "Create Record", database capture of new entries with fields mapped to CRM schema.

3.20. Segment
• Feature/Setting: "HTTP Sources—social webhook ingests", directs social audience data through Segment to selected CRM endpoints.

3.21. Marketo
• Feature/Setting: "REST API—Lead Import", creates leads from social event triggers.

3.22. Intercom
• Feature/Setting: "Users API—Create User", maps social audience triggers to user creation.

3.23. Zapier
• Feature/Setting: "Webhooks—catch hook", initiates integrations when a new audience event is detected on supported platforms.

3.24. Microsoft Power Automate
• Feature/Setting: "When an HTTP request is received", processes real-time social triggers and updates CRM databases.

3.25. Freshsales
• Feature/Setting: "Lead Capture—API", incorporates social-based leads to prospect pools.

Benefits

4.1. Reduces manual CRM data entry, saving time and labor.
4.2. Ensures accurate, real-time updates to audience segments for targeted marketing, leading to higher engagement.
4.3. Seamlessly combines social intelligence with customer profiles, enhancing personalization and follow-up.
4.4. Enables rapid capture of leads at the moment of interest, increasing conversion potential.
4.5. Standardizes data flow, reducing errors and duplicated records throughout platforms.