Marketing & Social MediaPurpose
1.2. Deliver real-time or scheduled reports to marketing managers for rapid decision-making.
1.3. Eliminate manual reconciliation of ad platforms and customer response metrics.
1.4. Support granular breakdown by campaign, channel, demographic, and geography.
1.5. Automate data normalization and cross-platform attribution for enhanced ROI tracking.
1.6. Facilitate visualization-ready output via third-party dashboards or direct emails.
1.7. Ensure compliance with data privacy regulations during data aggregation and reporting.
Trigger Conditions
2.2. Event-Driven: New campaign launch or ad group creation.
2.3. Threshold-Based: Exceeding predefined ad spend or ROI milestones.
2.4. Manual Override: Marketing manager requests ad hoc report.
2.5. Data Availability: Trigger when platforms sync new performance data.
Platform Variants
• Feature/Setting: Reports.query
• Configure: Service account, set report type to "ACCOUNT_PERFORMANCE_REPORT."
3.2. Facebook Marketing API
• Feature/Setting: AdInsights
• Configure: Set parameters for spend, impressions, and purchase conversion values.
3.3. Microsoft Advertising API
• Feature/Setting: ReportingService.GetReports
• Configure: Specify "AccountPerformanceReportRequest."
3.4. LinkedIn Marketing Developer Platform
• Feature/Setting: Ad Analytics
• Configure: Use "adAnalytics" endpoint for spend and conversion data.
3.5. TikTok for Business API
• Feature/Setting: Reports
• Configure: Filter by campaign ID and date range for spend and ROI.
3.6. Snapchat Marketing API
• Feature/Setting: Stats endpoint
• Configure: Query by ad account and action types, pull spend/performance.
3.7. Pinterest Ads API
• Feature/Setting: Analytics/ads endpoints
• Configure: Aggregate 'spend_in_micro_currency' field.
3.8. Twitter Ads API
• Feature/Setting: Stats endpoint
• Configure: Set parameters for engagement and spend data by campaign.
3.9. Instagram Graph API
• Feature/Setting: Insights
• Configure: Request "ads_insights" with spent and conversion data.
3.10. HubSpot Marketing API
• Feature/Setting: Analytics API
• Configure: Pull campaign, channel, and revenue attribution stats.
3.11. Salesforce Marketing Cloud
• Feature/Setting: Query Activities
• Configure: Extract tracking data for email campaign ROI correlation.
3.12. Google Analytics Data API
• Feature/Setting: RunReport
• Configure: Query specific conversion events tied to ad spend.
3.13. Shopify Admin API
• Feature/Setting: Reports endpoints
• Configure: Retrieve sales tied to marketing source.
3.14. Mailchimp Marketing API
• Feature/Setting: Reports
• Configure: Extract campaign ROAS and engagement.
3.15. Zoho CRM
• Feature/Setting: Campaigns module
• Configure: Link ad campaigns with sales opportunities for ROI summary.
3.16. Xero Accounting API
• Feature/Setting: Reports
• Configure: Sync ad expenses for financial performance.
3.17. QuickBooks Online API
• Feature/Setting: Reporting
• Configure: Import ad spend as categorized expenses.
3.18. Tableau Cloud
• Feature/Setting: Data Extract API
• Configure: Import normalized data for automated dashboard refresh.
3.19. Power BI REST API
• Feature/Setting: Dataset Refresh
• Configure: Push aggregated report data for scheduled display.
3.20. Slack API
• Feature/Setting: chat.postMessage
• Configure: Automated report distribution to marketing channels.
3.21. Microsoft Teams Graph API
• Feature/Setting: sendMessage
• Configure: Deliver scheduled or threshold-based alerts/reports.
Benefits
4.2. Reduces reporting lag for more responsive campaign adjustments.
4.3. Minimizes errors via automated data normalization and attribution.
4.4. Supports detailed drill-downs for strategy optimization.
4.5. Enhances transparency for management, partners, and stakeholders.
4.6. Adheres to privacy standards with automated data handling.
4.7. Streamlines communication with direct-to-platform distribution.