Campaign performance tracking and reporting

Purpose

 1.1. Collect, monitor, and analyze campaign performance data across digital platforms for amusement centers.
 1.2. Enable real-time, multi-source tracking to assess ROI and adjust marketing initiatives for family fun centers.
 1.3. Automate cross-channel aggregation of metrics (reach, engagement, conversions, spend) and deliver digestible reports to stakeholders.
 1.4. Identify effective campaigns and underperforming assets to optimize ongoing and future marketing strategies.

Trigger Conditions

 2.1. Scheduled intervals (e.g., daily, weekly, monthly campaign reviews).
 2.2. Completion of marketing activities (social post, ad buy, email blast).
 2.3. Performance threshold breach (low engagement, high cost-per-click).
 2.4. Data availability updates via API or webhook (new metrics released by source).
 2.5. Manual request for on-demand reporting by marketing manager.

Platform Variants

 3.1. Facebook Graph API
  • Feature: insights endpoint
  • Setting: Set GET /{page-id}/insights, metrics like impressions, clicks, spend, period=day
 
 3.2. Google Analytics Data API
  • Feature: runReport
  • Setting: metrics=users,sessions,conversions; dimension=campaign

 3.3. Instagram Graph API
  • Feature: media insights endpoint
  • Setting: GET /{ig-media-id}/insights, metric=engagement, reach

 3.4. Twitter API v2
  • Feature: Tweet metrics endpoint
  • Setting: GET /tweets/metrics, parameters=engagement, retweets, likes

 3.5. TikTok for Business API
  • Feature: Report API
  • Setting: campaign_id filter, metrics=impressions, CTR, conversion

 3.6. LinkedIn Marketing API
  • Feature: Analytics endpoint
  • Setting: GET /adAnalytics, groupBy=CAMPAIGN, metricType

 3.7. Mailchimp
  • Feature: Campaign reports endpoint
  • Setting: GET /reports/{campaign_id}, fields=emails_sent, open_rate, click_rate

 3.8. HubSpot
  • Feature: Email Events API
  • Setting: GET /marketing-emails/v1/emails/{emailId}/statistics

 3.9. YouTube Data API
  • Feature: Reports endpoint
  • Setting: GET /reports, ids=channel==, metrics=views, likes, shares

 3.10. Google Ads API
  • Feature: Search endpoint
  • Setting: SELECT campaign.id, metrics.clicks, metrics.cost_micros

 3.11. Microsoft Advertising API
  • Feature: Reporting service
  • Setting: CampaignPerformanceReportRequest

 3.12. Pinterest Marketing API
  • Feature: Analytics endpoint
  • Setting: GET /ads/v2/advertisers/{advertiser_id}/reports

 3.13. Snapchat Marketing API
  • Feature: Campaigns Reporting
  • Setting: GET /adaccounts/{ad_account_id}/campaigns, fields=impressions, spend

 3.14. Salesforce Marketing Cloud
  • Feature: Email Send Definition
  • Setting: GET /messaging/v1/email/messages/{emailId}/statistics

 3.15. Sprout Social
  • Feature: Reports API
  • Setting: GET /reports/profile, profile_ids, date_range

 3.16. SEMrush API
  • Feature: Projects Analytics
  • Setting: GET /analytics/v1/campaign?project_id=

 3.17. Hootsuite
  • Feature: Analytics endpoint
  • Setting: GET /analytics/reports, profile_id, timeframe

 3.18. Buffer API
  • Feature: Analytics endpoint
  • Setting: GET /profiles/{profile_id}/analytics

 3.19. Zoho Campaigns
  • Feature: Reports API
  • Setting: GET /reports/{campaign_key}

 3.20. ActiveCampaign
  • Feature: Campaign Report
  • Setting: GET /api/3/campaignReports/{campaignId}

 3.21. Constant Contact
  • Feature: Campaign Stats
  • Setting: GET /marketing/activities/{campaign_activity_id}/reporting

Benefits

 4.1. Centralized dashboard for multi-channel campaign tracking.
 4.2. Automated, timely insights into campaign ROI and engagement.
 4.3. Minimized manual errors and reduced reporting workload.
 4.4. Rapid identification of successful marketing channels.
 4.5. Data-driven decision-making to boost attendance and revenue for family fun centers.