Marketing & Social MediaPurpose
1.2. Aggregate user media from diverse online touchpoints (social media, review platforms, web forms) to a structured digital repository.
1.3. Enable the marketing team to quickly locate, repurpose, and schedule authentic user-generated content for campaigns.
1.4. Ensure legal compliance by automating consent acquisition and media rights management.
1.5. Improve response time for consumer engagement by triggering internal alerts and responses when new media is mentioned or tagged.
Trigger Conditions
2.2. A new review or testimonial is posted to Google My Business, Yelp, or TripAdvisor.
2.3. A customer uploads content via a web submission form or contest entry.
2.4. An email containing attachments is sent to the marketing email address.
2.5. An API webhook from a kiosk or photo booth indicates a new user submission.
Platform Variants
• Feature/Setting: Instagram Graph API (“Hashtag Search”, “User Media” endpoints); configure webhooks for real-time mention tracking.
3.2. Facebook
• Feature/Setting: Facebook Graph API ("/{page-id}/tagged" and “Feed” endpoints); set up webhook for “mention” and “photo” events.
3.3. Twitter/X
• Feature/Setting: Twitter API v2 (“Tweet lookup” with filtered stream for mentions/hashtags); use filtered stream rule creation.
3.4. TikTok
• Feature/Setting: TikTok for Developers (“Content Posting”, “Business Data API”); set up content retrieval permission.
3.5. Google My Business
• Feature/Setting: Google My Business API (“Locations: Reviews” endpoint) for real-time review pulls.
3.6. Yelp
• Feature/Setting: Yelp Fusion API (“Business Reviews” endpoint) for periodic content imports.
3.7. TripAdvisor
• Feature/Setting: TripAdvisor Content API (Reviews & Photos endpoints); schedule review syncs.
3.8. Wordpress
• Feature/Setting: REST API (“media” endpoint); listen for new “media” post types.
3.9. Slack
• Feature/Setting: Slack Events API (“message.channels”, “file_shared” events); set channel filters for user content submissions.
3.10. Discord
• Feature/Setting: Discord API (“MESSAGE_CREATE” event); configure channel webhooks for #ugc-posts.
3.11. Dropbox
• Feature/Setting: Dropbox API (“Files” endpoints); configure folder monitoring for new uploads via API.
3.12. Google Drive
• Feature/Setting: Google Drive API (“Files: list/watch”); configure notifications for uploads in “UGC” folder.
3.13. Email (Gmail/Exchange/IMAP)
• Feature/Setting: Email Parser API (Gmail API “messages:watch”, IMAP IDLE); target recipient addresses for content.
3.14. Typeform
• Feature/Setting: Typeform Webhooks & API; set webhook for completed forms with media questions.
3.15. JotForm
• Feature/Setting: JotForm API (“Get Submission”); trigger on submitted forms with file uploads.
3.16. Zendesk
• Feature/Setting: Zendesk API (“Tickets: Attachments”); monitor tickets for new file attachments and tags.
3.17. Twilio SMS/MMS
• Feature/Setting: Twilio’s Programmable Messaging API (“Incoming Message” webhook); trigger for inbound media.
3.18. Microsoft Teams
• Feature/Setting: Microsoft Graph API (“/teams/messages”); set notification for channel with customer uploads.
3.19. OneDrive
• Feature/Setting: Microsoft Graph API (“drive/root/children” delta endpoint); detect new media files.
3.20. Zendesk Guide
• Feature/Setting: Zendesk Guide API (“Articles: Attachments”); pull content from community articles or forums.
3.21. Webflow
• Feature/Setting: Webflow CMS API (“Items” endpoint); watch for new media form submissions.
Benefits
4.2. Speeds up social proof campaigns by putting curated content at marketers' fingertips.
4.3. Enhances real-time interaction and customer engagement.
4.4. Reduces compliance risk by automating logging and consent tracking.
4.5. Unlocks data-driven insights by structuring UGC by type, sentiment, and popularity.