Seasonal or event-based promotional launches and reminders

Purpose

1.1. Deliver timely, targeted communications to drive attendance and boost engagement for special, seasonal, or event-based promotions (e.g., holiday events, summer openings, themed nights) across digital and traditional channels.
1.2. Automate lead-up reminders, “last chance” notices, and follow-up outreach to maximize program ROI and visitor attendance.
1.3. Centralize and streamline promotional launch management to ensure brand consistency and timely execution across SMS, email, social media, and ad campaigns.

Trigger Conditions

2.1. Calendar-based triggers (holiday dates, school vacations).
2.2. Event scheduling from booking/CRM database.
2.3. Customer behavior triggers (e.g., past attendance at similar events, loyalty program milestones, geographic proximity).
2.4. Manual campaign initiation by marketing staff.
2.5. Social listening data indicating trending dates/themes.
2.6. Low registration thresholds (automatically send more reminders).

Platform Variants

3.1. Twilio SMS
• Feature/Setting: Messaging Service — Set up automated event promos and reminders via scheduled flows using Messaging API (Endpoint: /Messages).

3.2. SendGrid
• Feature/Setting: Marketing Campaigns — Use automation workflows to schedule event-driven emails, configure triggers for specific dates or behaviors (API: /marketing/singlesends).

3.3. Mailchimp
• Feature/Setting: Customer Journeys — Schedule sequences for event promotions based on tags or audience segments (API: POST /automations).

3.4. HubSpot
• Feature/Setting: Workflows — Trigger email/SMS/social posts based on custom properties like event date (API: /automation/v3/workflows).

3.5. Facebook Graph API
• Feature/Setting: Scheduled Posts — Publish automated event posts to business pages (API: POST /{page-id}/feed with scheduled_publish_time).

3.6. Instagram Content Publishing API
• Feature/Setting: Scheduled Event Posts — Automate posting of seasonal promos (API: POST /{user-id}/media_publish).

3.7. Google Calendar API
• Feature/Setting: Event Notifications — Trigger reminders and invitations linked to calendar dates (API: POST /calendars/{calendarId}/events/watch).

3.8. Slack
• Feature/Setting: Scheduled Messages — Send staff reminders and internal promos to specific channels (API: chat.scheduleMessage).

3.9. Salesforce
• Feature/Setting: Email Alerts and Process Builder — Automate campaign emails for event guests (API: /services/data/vXX.0/process).

3.10. ActiveCampaign
• Feature/Setting: Automations — Build event promo flows with automations based on tags or dates (API: POST /api/3/automations).

3.11. Zoho CRM
• Feature/Setting: Workflow Rules — Schedule SMS/email notifications for contacts based on custom event fields (API: /crm/v2/notifications).

3.12. Constant Contact
• Feature/Setting: Autoresponder Series — Time delivery of event emails to contact lists (API: POST /v3/emails).

3.13. WhatsApp Business API
• Feature/Setting: Reminder Messages — Send automated WhatsApp notifications for registered guests (Endpoint: /v1/messages).

3.14. LinkedIn Marketing API
• Feature/Setting: Scheduled Posts — Share event promotions with followers (API: POST /ugcPosts with scheduledAt field).

3.15. Google Ads API
• Feature/Setting: Automated Rules — Launch ad campaigns tied to event dates (Service: CampaignCriterionService.mutate).

3.16. Eventbrite
• Feature/Setting: Automated Promotion — Trigger email reminders for ticket holders (API: /v3/organizations/{id}/events/).

3.17. Microsoft Teams
• Feature/Setting: Channel Notification Bots — Push event reminders to staff/workgroups (API: POST /v3/conversations/{conversationId}/activities).

3.18. Shopify
• Feature/Setting: Marketing Automation — Schedule product or ticket promo blasts (API: POST /admin/api/2023-01/marketing_events.json).

3.19. Klaviyo
• Feature/Setting: Flows — Design drip campaigns for events, triggered by customer behaviors or list segments (API: POST /api/v2/flows).

3.20. Pipedrive
• Feature/Setting: Activity Scheduler — Automate reminders for upcoming events linked to deals (API: POST /v1/activities).

3.21. Google Sheets
• Feature/Setting: Scripted Triggers — House event calendar and trigger outbound notifications (App Script: Time-driven triggers).

3.22. SurveyMonkey
• Feature/Setting: Automated Post-Event Surveys — Schedule follow-ups after events (API: POST /v3/surveys/{survey_id}/collectors).

Benefits

4.1. Ensures all target segments get timely notifications, maximizing event turnout and revenue.
4.2. Reduces manual workload, frees up staff resources, and lowers risk of missed communications.
4.3. Increases engagement via omnichannel delivery and personalized timing.
4.4. Enables performance tracking and rapid adaptation of campaigns based on real-time results.
4.5. Maintains strong brand presence across channels, improves customer journey cohesion, and drives repeat visits.