Social contest and giveaway participant management

Purpose

1.1. Enable systematic management, entry validation, participant tracking, automated notifications, fraud prevention, and post-contest analytics across channels for social contests and giveaways to increase engagement, build loyalty, and drive traffic to family fun centers.
1.2. Ensure consistent execution and compliance with contest rules, timely communication with entrants, and integrated promotion through web, SMS, social media, and email.

Trigger Conditions

2.1. Contest or giveaway announced on website/social page.
2.2. Submission of entry through web form, SMS, or social channel.
2.3. Receipt of engagement (like, comment, share, hashtag use, tag, etc.).
2.4. Scheduled milestone dates (entry open, reminder, winner announcement).
2.5. Completion of eligibility actions (newsletter sign-up, check-in, review post).

Platform Variants

3.1. Facebook Graph API
• Function: Monitor post interactions (like, comment, share) with webhook subscription.
3.2. Instagram Graph API
• Function: Track hashtag usage and comment triggers by reading media/insights endpoints.
3.3. Twitter/X API
• Function: Capture tweet interactions, retweets, mentions with statuses/filter endpoint.
3.4. TikTok for Developers
• Function: Detect video shares/mentions via developer event subscription.
3.5. LinkedIn Marketing API
• Function: Analyze contest post engagement with organizational post analytics.
3.6. YouTube Data API
• Function: Detect comments/interactions on contest videos using commentThreads.list.
3.7. Mailchimp
• Feature: Add participants to list automation via ‘Add Subscriber’ endpoint.
3.8. Constant Contact
• Feature: Trigger email drip campaigns using ‘Create Contact’ and ‘Schedule Email’ endpoints.
3.9. HubSpot
• Feature: Enroll participants in workflow on ‘Form Submission’ trigger.
3.10. Salesforce Marketing Cloud
• Feature: Entry addition and triggered sends via Data Extension API.
3.11. Google Forms
• Feature: Capture and log web entrants using ‘Responses’ webhook.
3.12. Airtable
• Feature: Organize entries with record creation in event table.
3.13. Typeform
• Feature: Field new entries and push to CRM via webhook response.
3.14. Slack
• Feature: Push new entries and winner alerts to marketing channel using ‘Incoming Webhooks’.
3.15. Twilio SMS
• Feature: Accept SMS entries by keyword; auto-reply with ‘Incoming SMS’ webhook.
3.16. Discord
• Feature: Announce contest progress using ‘Create Message’ API in designated channel.
3.17. Google Sheets
• Feature: Log and update participant list with Sheets API append function.
3.18. Zapier
• Feature: Multi-app, event-based workflow including filters/formatting for eligibility.
3.19. SendGrid
• Feature: Send entry confirmations and winner notifications via ‘Mail Send API’.
3.20. SurveyMonkey
• Feature: Collect extra qualification data using ‘Create Response’ endpoint.
3.21. ActiveCampaign
• Feature: Track engagement journey and automate reminders with ‘Add Contact to Automation’.
3.22. Eventbrite
• Feature: Validate in-person activity completion for contest with ‘Order’ webhook.
3.23. Jotform
• Feature: Intake web entries and push to backend via ‘New Submission’ trigger.
3.24. Shopify
• Feature: Issue discount codes to winners with ‘Price Rule’ and ‘Discount Code’ endpoints.

Benefits

4.1. Reduces manual workload and error in contest management.
4.2. Real-time entry tracking and transparent audit trail.
4.3. Enhanced customer engagement and retention via prompt notifications.
4.4. Elimination of fraudulent or duplicate entries through integration-based validation.
4.5. Immediate follow-up for re-marketing and loyalty programs.
4.6. Data-driven reporting for campaign optimization and performance analysis.
4.7. Consistent branding and cross-platform coverage for increased reach.