Social media mention monitoring and notifications

Purpose

1.1 Real-time capture and analysis of social media mentions related to the family fun center, covering brand names, promotions, events, competitor benchmarking, and emerging sentiment patterns.
1.2 Automatically alert staff or marketing, enabling instant engagement with positive feedback, rapid response to complaints, and proactive brand management.
1.3 Aggregate insights to inform strategic campaigns and customer experience improvements, increasing digital presence and customer satisfaction.
1.4 Track mention trends during campaigns, events, or crises across multiple social channels.

Trigger Conditions

2.1 Keyword, hashtag, or direct handle mention detection on selected platforms.
2.2 New post, story, review, or comment containing relevant terms.
2.3 Post engagement spikes or unusual activity levels.
2.4 Negative sentiment or specific complaint triggers.
2.5 Influencer or verified user mentions.

Platform Variants

3.1 Twitter API
• Endpoint: GET /2/tweets/search/recent — monitor terms, with webhooks for alerting.
3.2 Facebook Graph API
• Feature: Pages Mentions endpoint — configure for brand/page mentions, trigger notifications.
3.3 Instagram Graph API
• Feature: Hashtag Search & Mentions — monitor tagged content, trigger on new matching media.
3.4 LinkedIn API
• Endpoint: Organizational Activity — pull mentions and comments on company updates, notify on matches.
3.5 YouTube Data API
• Search: Monitor video titles, descriptions, comments for keywords, notify on match.
3.6 Reddit API
• Feature: Subreddit stream — scan new posts/comments for target keywords, alert if condition met.
3.7 TikTok for Developers
• Feature: Content Monitoring — set up for branded keyword streams, trigger on match.
3.8 Google Alerts
• Setting: Create alerts with keywords, direct to webhook/email on hit.
3.9 Mention.com API
• Webhook: Configure for brand social listening, send webhook to alert endpoint.
3.10 Brand24 Webhooks
• Setup: Configure alert rules; push payload to endpoint on new match.
3.11 Sprout Social API
• Endpoint: Message Monitoring — configure for instant notifications with specified filters.
3.12 Hootsuite Streams
• Feature: Real-time stream monitoring on terms, set up push notification workflow.
3.13 Buffer Publish API
• Hook: Post monitoring, configure callback for mention matches.
3.14 Slack Incoming Webhooks
• Function: Post alert message to channel on social mention event.
3.15 Microsoft Teams Webhooks
• Feature: Notify selected channel when an external system detects mentions.
3.16 Twilio SMS API
• Endpoint: POST /Messages — send SMS to staff/device on critical mention.
3.17 SendGrid Email API
• Endpoint: POST /mail/send — dispatch formatted email notifications on mention events.
3.18 PagerDuty Events API
• Feature: Create alert for high-priority social issues or PR crises.
3.19 Discord Webhooks
• Function: Post customized notification into relevant server/channel on mention.
3.20 Zoho Social API
• Endpoint: Fetch mentions, trigger outbound alert workflows.

Benefits

4.1 Ensures immediate attention to brand engagement, driving higher customer responsiveness.
4.2 Early detection of negative or viral feedback, improving reputation protection.
4.3 Unifies social intelligence from multiple platforms for coordinated marketing action.
4.4 Elevates customer experience through swift, informed outreach on all major networks.