Gathering analytical reports on campaign performance

Purpose

1.1. Automate gathering of analytical reports on campaign performance across digital channels for art studios offering artist workspace services.
1.2. Purpose is to provide actionable insights, track marketing ROI, measure content effectiveness, and enable data-driven strategy improvements automatically.
1.3. Ensures automated collection, synthesis, and scheduled delivery of performance metrics and KPIs for ongoing campaigns in social media, email, and web platforms.

Trigger Conditions

2.1. Scheduled timing (daily, weekly, monthly) for collecting and aggregating campaign data.
2.2. Campaign completion triggers (e.g., end of ad period, live stream conclusion, scheduled post series ends).
2.3. New data availability—when platforms update analytics or when specific thresholds (e.g., impressions, clicks, conversions) are reached.

Platform Variants

3.1. Facebook Graph API
• Feature: Insights endpoint
• Setting: Configure automator for `/me/insights` with metrics such as reach, engagement, clicks.
3.2. Instagram Graph API
• Feature: Insights endpoint
• Setting: Automate requests for stories, posts, and account analytics under `/me/insights`.
3.3. Google Analytics Data API
• Feature: Automated Reports API
• Setting: Fetch metrics like session duration, user demographics, source/medium.
3.4. Twitter/X API
• Feature: Analytics endpoint
• Setting: Schedule automating retrieval of tweet and campaign engagement reports.
3.5. LinkedIn Marketing Developer Platform
• Feature: Ad Analytics API
• Setting: Configure automated extraction of ad and company page performance metrics.
3.6. Mailchimp Marketing API
• Feature: Reports endpoint
• Setting: Automate gathering open rates, click rates, bounces from email campaigns.
3.7. HubSpot Reports API
• Feature: Marketing email analytics
• Setting: Schedule automated data pulls for campaign performance charts.
3.8. Pinterest API
• Feature: Analytics endpoint
• Setting: Automating campaign and pin performance data retrieval.
3.9. YouTube Data API
• Feature: Analytics Reports
• Setting: Fetch video-level performance metrics for social campaigns.
3.10. TikTok for Developers API
• Feature: Marketing analytics
• Setting: Automate periodic downloads of campaign views, engagement.
3.11. Google Ads API
• Feature: Reports Service
• Setting: Automate scheduled extraction of cost, clicks, conversions data.
3.12. Microsoft Advertising API
• Feature: Reporting Service
• Setting: Configure scheduled calls for campaign and ad group performance stats.
3.13. Salesforce Marketing Cloud
• Feature: Email/Campaign Analytics
• Setting: Automate report generation from dashboards via API.
3.14. Zoho Campaigns API
• Feature: Reports endpoint
• Setting: Automate daily collection of opens, clicks, unsubscribes.
3.15. Hootsuite Platform API
• Feature: Analytics automation tool
• Setting: Schedule recurring summary of posts and engagement.
3.16. Buffer Analytics API
• Feature: Reports endpoint
• Setting: Automate fetching data on post frequency, reach, engagement.
3.17. Sprout Social API
• Feature: Reporting automation
• Setting: Automate scheduled downloads on group, profile, or message reports.
3.18. Klaviyo API
• Feature: Campaign Metrics
• Setting: Automator triggers daily sync for campaign-specific analytics.
3.19. Trello Power-Ups API
• Feature: Reporting integration
• Setting: Automating summary report archiving for campaign task boards.
3.20. Slack Incoming Webhooks
• Feature: Automated reporting
• Setting: Send automatedly formatted analytics summaries to teams.

Benefits

4.1. Automates repetitive data collection, saving valuable staff time.
4.2. Enables real-time, automated analytics for quicker campaign improvements.
4.3. Minimizes human error via fully automated report generation and delivery.
4.4. Automates actionable insights, enhancing decision-making for artist workspace marketing.
4.5. Supports continuous optimization through automator-driven, data-centric campaign analysis.